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Field Visual Merchandising Strategy: Developing a National In-store Strategy ...

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ISBN
9780749472641
EAN
9780749472641
Subject Area
Business & Economics
Publication Name
Field Visual Merchandising Strategy : Developing a National in-Store Strategy Using a Merchandising Service Organization
Publisher
Kogan Page, The Limited
Item Length
9.2 in
Subject
Marketing / General, Industries / Retailing, Consumer Behavior, Strategic Planning, Advertising & Promotion
Publication Year
2015
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.6 in
Author
Paul J. Russell
Item Weight
15.6 Oz
Item Width
6.1 in
Number of Pages
288 Pages

關於產品

Product Information

Maintain a strong product presentation and employ an effective merchandising strategy, with this comprehensive guide to winning the retail war.

Product Identifiers

Publisher
Kogan Page, The Limited
ISBN-10
0749472642
ISBN-13
9780749472641
eBay Product ID (ePID)
201685052

Product Key Features

Number of Pages
288 Pages
Language
English
Publication Name
Field Visual Merchandising Strategy : Developing a National in-Store Strategy Using a Merchandising Service Organization
Publication Year
2015
Subject
Marketing / General, Industries / Retailing, Consumer Behavior, Strategic Planning, Advertising & Promotion
Type
Textbook
Subject Area
Business & Economics
Author
Paul J. Russell
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
15.6 Oz
Item Length
9.2 in
Item Width
6.1 in

Additional Product Features

LCCN
2014-041125
Dewey Edition
23
Reviews
Russell is clearly a details man. And that is what makes this book so good. He spells out step by step what you need to do to ensure that a £20 store visit by a field sales merchandiser adds value., This is a great map book for excellent display - and if you are in the market for such a guide, I warmly recommend it., Nothing is left to chance in this information-packed, yet slim volume. Mixing best practice and real world experience, this could be required reading for even the most junior of retail employees. Will serve its professional audience well., Nothing is left to chance in this information-packed, yet slim volume. Mixing best practice and real world experience …this could be required reading for even the most junior of retail employees. Will serve its professional audience well., At the end of the 10,000-mile supply chain, it all comes down to the final six feet. This is where visual merchandising takes over. And this is where Paul Russell's Field Visual Merchandising is the essential guide.
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
659.15
Lc Classification Number
Hf5429
Table of Content
** Chapter - 00: Introduction; * Section - ONE: Fighting the war at retail; ** Chapter - 01: Getting ready for battle; ** Chapter - 02: Skill set of your management team; ** Chapter - 03: Mastering the fundamentals of warfare; * Section - TWO: Planning and initiating your battle strategy; ** Chapter - 04: Components of your strategy; ** Chapter - 05: Preparing for combat; ** Chapter - 06: Training your troops; ** Chapter - 07: Planning your combat strategy; * Section - THREE: Executing the strategy; ** Chapter - 08: Communicating and monitoring the strategic plan; ** Chapter - 09: Planning and executing tactics and special projects
Copyright Date
2015

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