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Never Mind the Sizzle...Where 's the Sausage: Branding based on s
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所在地:NY, 美國
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物品細節
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- Title
- Never Mind the Sizzle...Where's the Sausage?: Branding based on
- ISBN
- 9781841127699
- EAN
- 9781841127699
- Publication Year
- 2007
- Type
- Not Available
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Never Mind the Sizzle... Where's the Sausage? : Branding Based on Substance Not Spin
- Item Height
- 0.6in
- Item Length
- 8.5in
- Publisher
- Wiley & Sons, Incorporated, John
- Item Width
- 5.4in
- Item Weight
- 8 Oz
- Number of Pages
- 168 Pages
關於產品
Product Information
Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1841127698
ISBN-13
9781841127699
eBay Product ID (ePID)
60457140
Product Key Features
Publication Name
Never Mind the Sizzle... Where's the Sausage? : Branding Based on Substance Not Spin
Format
Trade Paperback
Language
English
Publication Year
2007
Type
Not Available
Number of Pages
168 Pages
Dimensions
Item Length
8.5in
Item Height
0.6in
Item Width
5.4in
Item Weight
8 Oz
Additional Product Features
Reviews
"Passes on his wisdom in the style of a story...giving tips on creating a successful brand along the way." ( Artisan, September 2007) "A funny story cooked up inside a marketing book" ( Roe Valley Sentinel & Londonderry Sentinel , Wednesday 21st November 2007), "Taylor...passes on his wisdom in the style of a story...giving tips on creating a successful brand along the way." ( Artisan, September 2007) "A funny story cooked up inside a marketing book" ( Roe Valley Sentinel & Londonderry Sentinel , Wednesday 21st November 2007)
Table of Content
Introduction. QUARTER ONE: Branding for business. 1. January - The buzzword battle begins. 2. February - Brand-led business. 3. March - Elastic brands. QUARTER TWO: From insight to brand vision. 4. April - Be the consumer. 5. May - GPS for your brand. 6. June - Brand trampoline. QUARTER THREE: Test-driving the vision. 7. July - Show them the money. 8. August - Consumer test drive. 9. September - Don't just think different, do different. QUARTER FOUR: The rubber hits the road. 10. October - Rallying the troops. 11. November - Making money, not movies. 12. December - The sausage has landed. Index.
Copyright Date
2007
Topic
Marketing / General, Consumer Guides
Dewey Decimal
658.827
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics, Référence
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增值稅識別編號:
- GB 724498118
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NY, 美國
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t***y (6)- 買家留下的信用評價。
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The book was shipped in a bag without any padding or protection. The book has writing in it. Also a sticker on the cover that was not present in the listing photo. The description also said very good condition and it was in “fair” condition. You can tell the book was not treated well even before shipping’s Worst experience ever. I will avoid this seller in the future.
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Arrived safe, sound, and just as described. A beautiful book.
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As described. Fast shipping .