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Introduction to Sport Marketing: Second edition, Smith, Stewart Paperback..
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- PublishedOn
- 2015-01-06
- Title
- Introduction to Sport Marketing: Second edition (Sport Managemen
- ISBN
- 9781138022966
- EAN
- 9781138022966
- Publication Name
- Introduction to Sport Marketing : Second Edition
- Item Length
- 9.6in
- Publisher
- Routledge
- Publication Year
- 2015
- Series
- Sport Management Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.5in
- Item Width
- 7.3in
- Item Weight
- 20.8 Oz
- Number of Pages
- 324 Pages
關於產品
Product Information
Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.
Product Identifiers
Publisher
Routledge
ISBN-10
1138022969
ISBN-13
9781138022966
eBay Product ID (ePID)
202778004
Product Key Features
Publication Name
Introduction to Sport Marketing : Second Edition
Format
Trade Paperback
Language
English
Publication Year
2015
Series
Sport Management Ser.
Type
Textbook
Number of Pages
324 Pages
Dimensions
Item Length
9.6in
Item Height
0.5in
Item Width
7.3in
Item Weight
20.8 Oz
Additional Product Features
Lc Classification Number
Gv716.S56 2015
Edition Description
Revised Edition,New Edition
Edition Number
2
Table of Content
1. Sport marketing introduction 2. Sport markets 3. Sport consumers 4. Sport marketing opportunities 5. Sport marketing strategy 6. Sport products and branding 7. Sport pricing 8. Sport distribution 9. Sport promotion 10. Sport sponsorship 11. Sport services 12. Sport digital marketing and social media 13. Sport marketing implementation and control
Copyright Date
2015
Target Audience
College Audience
Topic
Marketing / General, Business Aspects, General
Dewey Decimal
796.0688
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics, Sports & Recreation
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