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Where to Play: 3 steps for discovering your mos, Gruber, Tal*-
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所在地:NY, 美國
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- PublishedOn
- 2017-09-21
- ISBN
- 9781292178929
- EAN
- 9781292178929
- Publication Year
- 2017
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Where to Play : 3 Steps for Discovering Your Most Valuable Market Opportunities
- Item Height
- 0.5in
- Item Length
- 9.1in
- Publisher
- Pearson Business
- Item Width
- 7.3in
- Item Weight
- 16 Oz
- Number of Pages
- 240 Pages
關於產品
Product Information
Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don't spend enough time identifying and researching their market opportunities - instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. These common mistakes means that you often choose the wrong market or lock yourself into one specific direction. Where to Play helps you to set a promising strategy, by giving a clear, structured and practical framework - the Market Opportunity Navigator- to better identify, evaluate and focus on the right market opportunities. With three dedicated and reusable worksheets covering: Market Opportunity Set - assess your core strengths and identify which market opportunities exist for your business Attractiveness Map - evaluate your market opportunities to reveal the most attractive option for focus Agile Focus Strategy - create a strategic plan for your chosen market opportunity that keeps you open-minded and agile
Product Identifiers
Publisher
Pearson Business
ISBN-10
1292178922
ISBN-13
9781292178929
eBay Product ID (ePID)
237663204
Product Key Features
Publication Name
Where to Play : 3 Steps for Discovering Your Most Valuable Market Opportunities
Format
Trade Paperback
Language
English
Publication Year
2017
Type
Textbook
Number of Pages
240 Pages
Dimensions
Item Length
9.1in
Item Height
0.5in
Item Width
7.3in
Item Weight
16 Oz
Additional Product Features
Lc Classification Number
Hb615
Table of Content
1 Overview 1.1 Are you running in the right direction? 1.2 The Market Opportunity Navigator in a nutshell 2 The Market Opportunity Navigator: Three steps for discovering your most valuable market opportunities 2.1 Market Opportunity Set 2.2 Attractiveness Map 2.3 Agile Focus Dartboard 3 Implications and additional benefits 3.1 Implications of the Agile Focus Strategy 3.2 Ongoing use of the Navigator 3.3 Using the Market Opportunity Navigator with other business tools 4 Beyond start-ups: 4.1 Established firms 4.2 Investors 4.3 Technology Transfer Offices 4.4 Educators and Accelerators Epilogue: The Navigator's Navigator Worksheets Thank you note Index
Copyright Date
2018
Topic
Skills, Entrepreneurship, General, Strategic Planning
Dewey Decimal
650.12
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
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