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Tourism and Leisure Research Methods: Data Collection, Analysis,
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所在地:NY, 美國
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物品細節
- 物品狀況
- Title
- Tourism and Leisure Research Methods: Data Collection, Analysis,
- ISBN
- 9780582368712
- EAN
- 9780582368712
- Book Title
- Tourism and Leisure Research Methods
- Item Length
- 9.6in
- Publisher
- Longman Publishing Group
- Publication Year
- 2000
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7in
- Genre
- Business & Economics, Sports & Recreation, Social Science
- Topic
- Industries / Hospitality, Travel & Tourism, General
- Item Width
- 7.4in
- Item Weight
- 20.1 Oz
- Number of Pages
- 304 Pages
關於產品
Product Information
This practical guide for undergraduate and HND/C students of Leisure and Tourism provides the tools to recognise and produce good research. It delivers a highly readable demonstration of the methods needed to achieve impressive qualitative and quantitative research. It will enable readers to successfully evaluate their own tourism and leisure research and the research of others. The book focuses on the key concepts of reliability, validity and representativeness. Extensive examples throughout the book highlight the techniques and theory described, and provide the inspiration for readers to generate ideas for new research projects. The book is directly focused on tourism and leisure examples. A step-by-step guide takes students through the use of SPSS for Windows and an SPSS data file is included; end of chapter exercises test student understanding of the material; and numerous suggestions for further research activity direct the reader to additional sources.
Product Identifiers
Publisher
Longman Publishing Group
ISBN-10
0582368715
ISBN-13
9780582368712
eBay Product ID (ePID)
2612362
Product Key Features
Book Title
Tourism and Leisure Research Methods
Format
Trade Paperback
Language
English
Topic
Industries / Hospitality, Travel & Tourism, General
Publication Year
2000
Genre
Business & Economics, Sports & Recreation, Social Science
Number of Pages
304 Pages
Dimensions
Item Length
9.6in
Item Height
0.7in
Item Width
7.4in
Item Weight
20.1 Oz
Additional Product Features
Lc Classification Number
G155
Table of Content
Introducing Research, Methodology and Research Design, Evaluating Research, Secondary Data Analysis in Leisure & Tourism Research, Qualitative methods, Social Surveys, Sampling Techniques, The Analysis of Qualitative Data Content Analysis and Semiological Analysis, Summarising data descriptive statistics and the graphical presentation of data, Bivariate and Multivariate Analysis, Inferential Statistics, Writing a Research Report.
Copyright Date
2001
Dewey Decimal
338.4/791/072
Dewey Edition
21
Illustrated
Yes
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增值稅識別編號:
- GB 724498118
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物品所在地:
NY, 美國
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全球
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中國, 俄羅斯聯邦, 利比亞, 南非, 墨西哥, 委內瑞拉, 巴西, 巴貝多, 愛爾蘭, 新喀里多尼亞, 法屬圭亞那, 法屬玻里尼西亞, 波多黎各, 烏克蘭, 瓜德羅普島, 留尼汪島, 英國, 阿拉斯加/夏威夷, 阿根廷, 馬提尼克島
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免運費 | 美國 | 經濟運送方式 (USPS Media MailTM) | 估計於 6月10日, 一至 6月14日, 五之間送達 運送地點 43230 |
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