第 1/5 張圖片
Air Wars : Television Advertising and Social Media in Election Campaigns, 1952-2
狀況：
運費：
所在地：Puebla, 墨西哥
送達日期：
估計於 6月17日, 一至 6月28日, 五之間送達 運送地點 43230
退貨：
保障：
請參閱物品說明或聯絡賣家以取得詳細資料。閱覽全部詳情查看保障詳情
（不符合「eBay 買家保障方案」資格）
物品細節
- 物品狀況
- 全新: 全新，未閱讀過和使用過的書籍，狀況完好，不存在缺頁或內頁受損。 查看所有物品狀況定義會在新視窗或分頁中開啟
- Series
- No
- Subject Area
- Elections
- Custom Bundle
- No
- Educational Level
- Pro
- Personalized
- No
- Level
- Pro
- Subject
- Advertising, Media
- ISBN
- 9781506329833
- Publication Name
- Air Wars : Television Advertising and Social Media in Election Campaigns, 1952-2016
- Item Length
- 9in
- Publisher
- CQ Press
- Publication Year
- 2017
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.4in
- Features
- Revised
- Item Width
- 6in
- Item Weight
- 9 Oz
- Number of Pages
- 192 Pages
關於產品
Product Information
Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Editionof Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns--including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump--West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.This new editionincludes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign. It examines the candidates' use of Twitter, concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the new risks to democratic elections brought about by these campaigns.
Product Identifiers
Publisher
CQ Press
ISBN-10
1506329837
ISBN-13
9781506329833
eBay Product ID (ePID)
237428360
Product Key Features
Publication Name
Air Wars : Television Advertising and Social Media in Election Campaigns, 1952-2016
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2017
Type
Textbook
Number of Pages
192 Pages
Dimensions
Item Length
9in
Item Height
0.4in
Item Width
6in
Item Weight
9 Oz
Additional Product Features
Lc Classification Number
Jf2112.A4w47 2018
Edition Description
Revised Edition
Edition Number
7
Reviews
Air Wars has always helped my students develop a better understanding of the traditional political communication theories. West does a great job with the coverage of traditional advertising methods and historical ads., Air Wars is a remarkably valuable text for those who are interested in learning about paid media advertising in American election campaigns. West does an admirable job of devoting attention to all aspects of the advertising process: the behind the scenes strategic considerations of the producers, the coverage by the news media, as well as their effects on the audience. Air Warshas become a permanent part of my Media and Politics course because of its thorough examination of the role played by paid media in modern campaigns., Air Warsis an engaging and well-written book on campaigns and campaign effects. It provides a comprehensive examination of television advertising in election campaigns. In particular, West supports his discussion of agenda-setting and priming, which is among the clearest I have read, with relevant examples from both historical and recent campaigns.
Table of Content
TablesPrefacePictorial History1. The History of CommunicationsFrom Newspapers and Television to the Internet and Social MediaBroadcasting StrategiesNarrowcastingMicrocastingNanocastingConclusion2. Effective Ads and Social Media PromotionPrinciples of AdvertisingProduction TechniquesThe Role of Money and Super PACsEffective TweetingThird-Party ValidationConclusion3. Buying Air Time and Using Social MediaThe Strategies of Ad BuyingThe Study of Ad BuysAd Frequency and DiversificationVapor AdsSocial Media OutreachTargeting StrategiesConclusion4. MessagesSubstantive ContentProminent AdsThe Paucity of Policy AppealsShifts Over TimeThe Rise of Internet SitesThe Rise of Negative AdvertisingThe Objects of NegativityConclusion5. Media CoverageThe Increasing Coverage of AdsHorse-Race Coverage of Ads"Daisy," "Daisy II," and the "Revolving Door"Swift Boat Veterans Ads2008 Ads2012 Ads2016 AdsConclusion6. Learning About the CandidatesCitizens' Knowledge and Evaluations of CandidatesThe Impact of the CampaignAds and the VoteConclusion7. Setting the AgendaThe Media's Role in Agenda SettingPolicy and Campaign Components of the AgendaThe Influence of Individual AdsA Fixed AgendaA Fluid AgendaIt's Still the Economy, Stupid!Shifting the FocusA Chaotic WorldConclusion8. Playing the Blame GameBlame DukakisBlame BushBlame TerroristsBlame Bush and McCainBlame RomneyBlame the EstablishmentConclusion9. Communications in Congressional ElectionsFeatures of Congressional CampaignsHistorical Congressional AdsClinton Versus Giuliani and Lazio in 20002008 Senate Campaigns2012 House and Senate Campaigns2016 House and Senate CampaignsConclusion10. Communications and Democratic ElectionsDemocratic ExpectationsThe Risk of ManipulationThe Importance of Fact-CheckingLessons of Campaign CommunicationsSlicing and Dicing the ElectorateWhat Can Be DoneConclusionAppendix: Memorable Ads, 1984-2016NotesIndexAbout the Author
Copyright Date
2018
Topic
Political Process / Media & Internet, Political Process / Campaigns & Elections, American Government / General
Lccn
2016-059501
Dewey Decimal
324.73097309045
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Political Science
賣家提供的物品說明
運費與處理費
物品所在地：
Puebla, 墨西哥
運送地點
全球
排除：
俄羅斯聯邦, 烏克蘭
| 運費與處理費 | 運送地點 | 運送方式 | 運送*查看送達備註 |
|---|---|---|---|
| US $6.00（大約 HK$ 46.94） | 美國 | Standard Shipping from outside US | 估計於 6月17日, 一至 6月28日, 五之間送達 運送地點 43230 |
| 處理時間 |
|---|
| 通常會在收到所有款項後的 3 個工作日內發貨。 |
| 稅項 |
|---|
| 結賬時相關稅項可能適用。 進一步了解進一步了解為 eBay 購物繳稅。 |
物品編號 334433092985 的銷售稅
物品編號 334433092985 的銷售稅
賣家會對寄往以下各州的物品收取銷售稅：
| 州／省 | 銷售稅稅率 |
|---|
退貨政策
| 退貨政策說明 |
|---|
| 賣家不接受此物品的退貨。 |
賣家信用評價 （48）
c***o (1409)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
Great thanks
i***k (3147)- 買家留下的信用評價。
過去 6 個月
購買已獲認證
Problem free transaction
i***0 (399)- 買家留下的信用評價。
過去 6 個月
購買已獲認證
excelente servicio. Gracias