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Amanda Coleman Everyday Communication Strategies (Hardback)
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- Book Title
- Everyday Communication Strategies
- Publication Name
- Everyday Communication Strategies : Manage Common Issues to Prevent a Crisis and Protect Your Brand
- Title
- Everyday Communication Strategies
- Subtitle
- Manage Common Issues to Prevent a Crisis and Protect Your Brand
- Format
- Hardcover
- ISBN-10
- 1398606995
- EAN
- 9781398606999
- ISBN
- 9781398606999
- Publisher
- Kogan Page, The Limited
- Genre
- Business & Finance
- Release Year
- 2022
- Release Date
- 03/11/2022
- Language
- English
- Country/Region of Manufacture
- GB
- Item Height
- 1in
- Item Length
- 9.5in
- Item Width
- 6.4in
- Item Weight
- 18.3 Oz
- Publication Year
- 2022
- Type
- Textbook
- Number of Pages
- 264 Pages
關於產品
Product Information
Respond effectively to day-to-day problems, challenges and incidents to prevent them from developing into a crisis and disrupting your business with this best-practice communications roadmap.
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
1398606995
ISBN-13
9781398606999
eBay Product ID (ePID)
17057260385
Product Key Features
Publication Name
Everyday Communication Strategies : Manage Common Issues to Prevent a Crisis and Protect Your Brand
Format
Hardcover
Language
English
Publication Year
2022
Type
Textbook
Number of Pages
264 Pages
Dimensions
Item Length
9.5in
Item Height
1in
Item Width
6.4in
Item Weight
18.3 Oz
Additional Product Features
Lc Classification Number
Hd30.3.C565 2022
Reviews
The book you are holding is a real masterpiece and a precise guide on communicating professionally in the modern world. Amanda Coleman expertly structures her messages and makes each sentence of this book invaluable. It advises you on boosting your business as well as preventing a communications crisis. When you close the last page of the book, you will keep it on your desk or bedside as a daily consultant in your business., An excellent follow up to her outstanding book Crisis Communication Strategies . Amanda Coleman provides an indispensable guide for public relations and communications pros on the best practices for handling issues and decision making to avoid the crisis stage. I encourage both novices and old hats to add this book to their practice!, Amanda Coleman's book is an essential manual for reputation management in times of constant crises. Providing a 360-degree overview on current crisis trends and real-life examples on possible crisis scenarios, this book will help you rewrite your crisis plan and protect your reputation in a polarized world., This is a first-class issues management book. Informed and authoritative, this step-by-step guide is packed with examples and exercises. Practitioners should keep it by their side and read it repeatedly., Skilful PR is vital in a crisis, but requires being prepared, with thorough plans and strategies in place. Critically though, it also plays a key role in avoiding that crisis in the first place. In this authoritative book, Amanda Coleman sets out a common-sense and comprehensive approach to issues management, providing outstanding guidance that will be relevant to everyone in our industry. A must-read for anyone working in reputation management., Amanda Coleman has lived and breathed issues management throughout her professional life. This excellent and detailed book is both comprehensive and enormously helpful. It provides a great step-by-step approach to managing the issues communicators face every day in their roles - and making sure that they do not blow up into something more serious., One of the most useful books on the subject and it is great to see Amanda Coleman cast her expert eye over issues management. This is a compendium of valuable and constructive advice on how to prepare for and deal with issues from an organizational perspective and, in doing so, prevent crises and protect reputations and relationships. It is full of top tips and relevant case studies. I found the sections on messaging, team structures and decision making under pressure particularly useful.
Table of Content
** Chapter - 01: What is issues management?; ** Chapter - 02: Creating the structure for issues response; ** Chapter - 03: Ethics, principles and reputation; ** Chapter - 04: Finding the right words; ** Chapter - 05: Working with the media; ** Chapter - 06: Managing social media; ** Chapter - 07: Effective decision making under pressure; ** Chapter - 08: Learning from issues and incidents; ** Chapter - 09: Incident scenarios to consider; ** Chapter - 10: Bringing things together and what to take away
Copyright Date
2023
Topic
Business Communication / General, Public Relations, Strategic Planning
Lccn
2022-035604
Dewey Decimal
658.827
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
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物品所在地：
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