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第 1/1 張圖片
Marketing 5.0: Technology for Humanity By Philip Kotler, Hermawa
US $20.81
大約HK$ 162.11
狀況：
很好
曾被閱讀過的書籍，但狀況良好。封面不存在明顯損壞，精裝本書籍含書皮。不存在缺頁或內頁受損，無褶皺或破損，同時也沒有對文字標注/標記，或在留白處書寫內容。內封面上標記可能極少。書籍的磨損和破損程度也很低。
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- Title
- Marketing 5.0: Technology for Humanity
- ISBN
- 9781119668510
- Book Title
- Marketing 5. 0 : Technology for Humanity
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.1 in
- Publication Year
- 2021
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1.1 in
- Genre
- Business & Economics
- Topic
- Marketing / General, Commerce, General, Marketing / Direct
- Item Weight
- 14.4 Oz
- Item Width
- 6.3 in
- Number of Pages
- 224 Pages
關於產品
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119668514
ISBN-13
9781119668510
eBay Product ID (ePID)
8050091353
Product Key Features
Book Title
Marketing 5. 0 : Technology for Humanity
Number of Pages
224 Pages
Language
English
Publication Year
2021
Topic
Marketing / General, Commerce, General, Marketing / Direct
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
14.4 Oz
Item Length
9.1 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2020-046415
Dewey Edition
23
Dewey Decimal
658.8
Table Of Content
About the Authors ix Acknowledgments xi Part I Introduction 1 1 Welcome to Marketing 5.0: Technology for Humanity 3 Part II Challenges Marketers Face in a Digital World 17 2 Generation Gap: Marketing to Baby Boomers, X, Y, Z, and Alpha 19 3 Prosperity Polarization: Creating Inclusivity and Sustainability for Society 35 4 Digital Divide: Making Tech Personal, Social, and Experiential 51 Part III New Strategies For Tech-Empowered Marketing 69 5 The Digital-Ready Organization: One Strategy Doesn't Fit All 71 6 The Next Tech: It's Time for Human-Like Technologies to Take Off 89 7 The New CX: Machines Are Cool, but Humans Are Warm 107 Part IV New Tactics Leveraging Marketing Tech 127 8 Data-Driven Marketing: Building a Data Ecosystem for Better Targeting 129 9 Predictive Marketing: Anticipating Market Demand with Proactive Action 143 10 Contextual Marketing: Making a Personalized Sense-and-Respond Experience 157 11 Augmented Marketing: Delivering Tech-Empowered Human Interaction 169 12 Agile Marketing: Executing Operations at Pace and Scale 181 Index 195
Synopsis
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · "Segments of one" marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The "Whatever-Whenever-Wherever" service delivery · "Everything-As-A-Service" business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights., Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: - Artificial Intelligence for marketing automation - Agile marketing - "Segments of one" marketing - Contextual technology - Facial recognition and voice tech for marketing - The future of Customer Experience (CX) - Transmedia storytelling - The "Whatever-Whenever-Wherever" service delivery - "Everything-As-A-Service" business model - Internet of Things and blockchain for marketing - Virtual and augmented reality marketing - Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
LC Classification Number
HF5415.K685 2021
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