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Jean Kikbourne Can't Buy ME Love (Paperback)
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- Book Title
- Can't Buy My Love : How Advertising Changes the Way We Think and Feel
- Publication Name
- Can't Buy ME Love
- Title
- Can't Buy ME Love
- Subtitle
- How Advertising Changes the Way We Think and Feel
- EAN
- 9780684866000
- ISBN
- 9780684866000
- Publisher
- Free Press
- Format
- Trade Paperback
- Release Year
- 2000
- Release Date
- 01/11/2000
- Language
- English
- Country/Region of Manufacture
- GB
- Item Height
- 1in
- Item Length
- 9.2in
- Item Weight
- 16.5 Oz
- Genre
- Business & Economics, Social Science
- Publication Year
- 2000
- Topic
- Marketing / General, Consumer Behavior, Media Studies, Women's Studies, Advertising & Promotion
- Item Width
- 6.1in
- Number of Pages
- 368 Pages
關於產品
Product Information
"When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers"You can love it without getting your heart broken."-- An ad for a car"Until I find a real man, I'll settle for a real smoke."-- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.
Product Identifiers
Publisher
Free Press
ISBN-10
0684866005
ISBN-13
9780684866000
eBay Product ID (ePID)
1723961
Product Key Features
Book Title
Can't Buy My Love : How Advertising Changes the Way We Think and Feel
Format
Trade Paperback
Language
English
Topic
Marketing / General, Consumer Behavior, Media Studies, Women's Studies, Advertising & Promotion
Publication Year
2000
Genre
Business & Economics, Social Science
Number of Pages
368 Pages
Dimensions
Item Length
9.2in
Item Height
1in
Item Width
6.1in
Item Weight
16.5 Oz
Additional Product Features
Lc Classification Number
Hf5823.K363 2000
Reviews
SelfmagazineBacklashmeetsThe Beauty Myth....a scathing attack on the powers that tell us what, how much, when and why to buy., Susan Faludi author of Backlash Jean Kilbourne's work is pioneering and crucial to the dialogue of one of the most underexplored, yet most powerful, realms of American culture: advertising. We owe her a great debt., Susan Faludiauthor of Backlash Jean Kilbourne's work is pioneering and crucial to the dialogue of one of the most underexplored, yet most powerful, realms of American culture: advertising. We owe her a great debt., Susan Faludiauthor ofBacklashJean Kilbourne's work is pioneering and crucial to the dialogue of one of the most underexplored, yet most powerful, realms of American culture: advertising. We owe her a great debt., Self magazine Backlash meets The Beauty Myth.... a scathing attack on the powers that tell us what, how much, when and why to buy.
Table of Content
Contents Foreword by Mary Pipher Introduction: "A Girl of Many Parts" The Making of an Activist 1 "Buy This 24-year-old and Get All His Friends Absolutely Free" We Are the Product 2 "In Your Face...All over the Place!" Advertising Is Our Environment 3 "Bath Tissue is Like Marriage" The Corruption of Relationships 4 "Can an Engine Pump the Valves in Your Heart?" Crazy for Cars 5 "Please, Please, You're Driving Me Wild" Falling in Love with Food 6 "The More You Subtract, the More You Add" Cutting Girls Down to Size 7 "Forget the Rules! Enjoy the Wine" Alcohol and Rebellion 8 "What You're Looking For" Rage and Rebellion in Cigarette Advertising 9 "The Dream Begins as Soon as You Open the Door" Advertising an Addictive Mind-Set 10 "In Life There Are Many Loves, But Only One Grande Passion" Addiction as a Relationship 11 "You Talkin' to Me?" Advertising and Disconnection 12 "Two Ways a Woman Can Get Hurt" Advertising and Violence 13 "Relax. And Enjoy the Revolution" Redefining Rebellion Notes Bibliography Acknowledgments Index
Copyright Date
2000
Lccn
99-038496
Dewey Decimal
658.834
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
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