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LOIS Logos: How to Brand with Big Idea Logos Lois, George Very Good

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所在地:Bridgeton, New Jersey, 美國
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ISBN
9789063693992
Book Title
Lois Logos : How to Brand with Big Idea Logos
Item Length
9.4in
Publisher
Bis B.V., Uitgeverij (Bis Publishers)
Publication Year
2015
Format
Trade Paperback
Language
English
Item Height
0.7in
Author
George Lois
Genre
Business & Economics
Topic
Marketing / General, Advertising & Promotion
Item Width
5.5in
Item Weight
18 Oz
Number of Pages
204 Pages

關於產品

Product Information

George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with his comments on why they are so good. George continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in graphic communication. If anyone wants to experience the creation of Big Idea Branding, this astounding compilation of his work is the ultimate form of clear, precise, eye-popping communication.

Product Identifiers

Publisher
Bis B.V., Uitgeverij (Bis Publishers)
ISBN-10
9063693990
ISBN-13
9789063693992
eBay Product ID (ePID)
210247321

Product Key Features

Book Title
Lois Logos : How to Brand with Big Idea Logos
Author
George Lois
Format
Trade Paperback
Language
English
Topic
Marketing / General, Advertising & Promotion
Publication Year
2015
Genre
Business & Economics
Number of Pages
204 Pages

Dimensions

Item Length
9.4in
Item Height
0.7in
Item Width
5.5in
Item Weight
18 Oz

Additional Product Features

Lc Classification Number
Hf5415.1255
Reviews
"George Lois's brain needs to be studied by scientists. He's contributed to the development of so many iconic brands." - Pharrell Williams "Many significant and great minds today worship at the Church of George Lois." - The Huffington Post "The "Lois Logos" book is truly the best effort so far of George Lois. This book is instructive for today's creative's. What can I say, great commentary with an outstanding selection of colorful imagery to support the observations of George." - The Advertising Show "The legendary art director released his 11th book, Lois Logos, a rapid-fire retrospective of the best logos and identity designs from his career." - Fastcodesign.com
Copyright Date
2016
Dewey Decimal
658.827
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes

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