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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Spac...
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- Release Year
- 2016
- ISBN
- 9781633692879
- Book Title
- Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant
- Item Length
- 9.2in
- Publisher
- Harvard Business Review Press
- Publication Year
- 2016
- Format
- Hardcover
- Language
- English
- Item Height
- 1in
- Genre
- Business & Economics
- Topic
- Leadership, Commerce, International / Marketing, Strategic Planning
- Item Width
- 6.1in
- Item Weight
- 18.5 Oz
- Number of Pages
- 320 Pages
關於產品
Product Information
OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY , now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps--that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant. To learn more about the power of BLUE OCEAN STRATEGY , visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
1633692876
ISBN-13
9781633692879
eBay Product ID (ePID)
228595935
Product Key Features
Book Title
Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant
Format
Hardcover
Language
English
Topic
Leadership, Commerce, International / Marketing, Strategic Planning
Publication Year
2016
Genre
Business & Economics
Number of Pages
320 Pages
Dimensions
Item Length
9.2in
Item Height
1in
Item Width
6.1in
Item Weight
18.5 Oz
Additional Product Features
Reviews
"one of the bestselling business books of the century" -- Financial Times " Blue Ocean Strategy is the most successful book on business master-planning" -- The Economist "A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way Praise for Blue Ocean Strategy : A bestseller across 5 continents More than 4 million copies sold worldwide Translated into 47 languages A Wall Street Journal , BusinessWeek , and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade The Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting, " Blue Ocean Strategy " is the most successful book on business master-planning in recent years." -- The Economist "A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way Praise for Blue Ocean Strategy : * A bestseller across 5 continents * More than 3.5 million copies sold worldwide * Translated into 43 languages * A Wall Street Journal , BusinessWeek , and Fast Company bestseller * Thinkers50 Strategy Award for Best Business Book of the decade * The Fast Company Leadership Hall of Fame * Winner of the Carl S. Sloane Award for Excellence in Management Consulting, "one of the bestselling business books of the century" -- Financial Times " Blue Ocean Strategy is the most successful book on business master-planning" -- The Economist "A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way Praise for Blue Ocean Strategy : A bestseller across 5 continents More than 4 million copies sold worldwide Translated into 49 languages A Wall Street Journal , BusinessWeek , and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade The Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting, "one of the bestselling business books of the century" -- Financial Times " Blue Ocean Strategy is the most successful book on business master-planning in recent years." -- The Economist "A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way Praise for Blue Ocean Strategy : A bestseller across 5 continents More than 3.6 million copies sold worldwide Translated into 44 languages A Wall Street Journal , BusinessWeek , and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade The Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting
Dewey Decimal
658.8/02
Intended Audience
Trade
Dewey Edition
23
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物品所在地：
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