回到首頁
|刊登類別：
|
加入追蹤清單

第 1/1 張圖片

THE ECONOMY OF BRANDS By J. Lindemann - Hardcover *Excellent Condition* - 第 1/1 張圖片
有類似物品要出售？
自己賣

THE ECONOMY OF BRANDS By J. Lindemann - Hardcover *Excellent Condition*

Excellent Condition! Quick & Free Delivery in 2-14 days
狀況：
很好
“Book is in Very Good Condition.  Text will be unmarked.  May show some signs of use or wear. Will ”... 閱讀更多內容關於物品狀況
價格：
US $25.49
大約HK$ 199.08
運費：
免費 Economy Shipping. 查看詳情— 運送
所在地：US, 美國
送達日期：
估計於 6月18日, 二至 6月24日, 一之間送達 運送地點 43230
估計運送時間是透過我們的獨家工具，根據買家與物品所在地的距離、所選的運送服務、賣家的運送紀錄及其他因素，計算大概的時間。送達時間會因時而異，尤其是節日。
退貨：
30 日退貨. 由賣家支付退貨運費. 查看詳情- 更多退貨相關資訊
保障：
請參閱物品說明或聯絡賣家以取得詳細資料。閱覽全部詳情查看保障詳情
（不符合「eBay 買家保障方案」資格）

賣家資料

註冊為商業賣家
檢舉物品 — 會在新視窗或分頁中開啟
賣家必須承擔此刊登物品的所有責任。
eBay 物品編號：335354903507
上次更新時間： 2024-05-12 05:25:16查看所有版本查看所有版本

物品細節

物品狀況
很好
曾被閱讀過的書籍，但狀況良好。封面不存在明顯損壞，精裝本書籍含書皮。不存在缺頁或內頁受損，無褶皺或破損，同時也沒有對文字標注/標記，或在留白處書寫內容。內封面上標記可能極少。書籍的磨損和破損程度也很低。 查看所有物品狀況定義會在新視窗或分頁中開啟
賣家備註
“Book is in Very Good Condition.  Text will be unmarked.  May show some signs of use or wear. Will ...
ISBN-10
0230232507
Book Title
The Economy of Brands
ISBN
9780230232501
Subject Area
Business & Economics, Référence
Publication Name
Economy of Brands
Item Length
9.5 in
Publisher
Palgrave Macmillan The Limited
Subject
Leadership, Marketing / General, Consumer Guides, Economics / General, Référence, Strategic Planning
Publication Year
2010
Type
Not Available
Format
Hardcover
Language
English
Item Height
0.7 in
Author
Jan Lindemann
Item Width
6.5 in
Item Weight
16 Oz
Number of Pages
IX, 184 Pages

關於產品

Product Information

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

Product Identifiers

Publisher
Palgrave Macmillan The Limited
ISBN-10
0230232507
ISBN-13
9780230232501
eBay Product ID (ePID)
79867858

Product Key Features

Author
Jan Lindemann
Publication Name
Economy of Brands
Format
Hardcover
Language
English
Subject
Leadership, Marketing / General, Consumer Guides, Economics / General, Référence, Strategic Planning
Publication Year
2010
Type
Not Available
Subject Area
Business & Economics, Référence
Number of Pages
IX, 184 Pages

Dimensions

Item Length
9.5 in
Item Height
0.7 in
Item Width
6.5 in
Item Weight
16 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Hd30.28
Reviews
"Branding has always been a divisive issue in the boardroom. On one side has sat the sceptics those quick to point out the dangers of listing this most intangible of assets on the balance sheet; while on the other has sat the believers those keen to differentiate and extract super normal earnings from very normal markets. And now Lindemann has reconciled the two in 'The Economy of Brands' - the most thorough insight ever published into 'branding' - the often misunderstood alchemy of marketing and economics. Lindemann has 'tamed the dragon', by providing the business and academic worlds with the most thorough insight yet published, into branding and how it really works in business. His perspective is bolstered by many years spent at the coal face arguing the economic case for brands with CFOs, accounting bodies, tax authorities and financiers. 'The Economy of Brands' is sure to become the 'go to' reference for accountants and marketers alike." John Allert Group Head of Brand, McLaren Group "Jan Lindemann has produced a remarkable text covering the theory, strategy and operational practice of the management of brands and the creation and sustaining of brand value. His model for the management of brand value is something that 21st century managers should put at the heart of their strategic thinking." Professor Christopher Bones Dean Henley Business School University of Reading "In this a fast paced gem of business science Jan Lindemann presents one of the most insightful and compelling cases for the economic impact of brands that support the CMO in strategic business planning and fact based reasoning with the c-suite colleagues on the value creation of intangible assets. It should inspire marketing executives to change their responsibilities from marketing cost management to brand investment management that generates sustainable returns to shareholders as well as other stakeholders. The Economy of Brands proves that good brand management results in superior financial performance.' Stefan Nerpin CMO/Group Head of Marketing SEB (Skandinaviska Enskilda Banken AB)
Table of Content
Introduction What Is A Brand? The Value Of Brands Assessing the Value Of Brands Brands On The Balance Sheet Brand Securitisation Brand Value In Mergers& Acquisitions Brand Licensing The Brand Value Chain Return On Brand Investment (ROBI) Brands and The Stock Market Managing Brand Value Conclusion Bibliography
Copyright Date
2010
Dewey Decimal
658.5038
Intended Audience
Scholarly & Professional
Dewey Edition
22
Illustrated
Yes

賣家提供的物品說明

ZUBER

ZUBER

98.1% 正面信用評價
已賣出 85.91 萬 件物品
瀏覽商店聯絡

詳盡賣家評級

過去 12 個月的平均評級

說明準確
4.8
運費合理
5.0
運送速度
5.0
溝通
4.9

此商店的熱門類別

查看全部類別
BooksCDDVD

賣家信用評價 （264,730）

b***r (20)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
Arrived as described, delivery was punctual!
SIGHT-SINGING FOR SSA: A PRACTICAL SIGHT-SINGING COURSE By Joyce Eilers & Emily（#335350713322）
c***p (36)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
Great seller, fast shipping.
SEMPE: SUNNY SPELLS By Jean-jacques Sempe - Hardcover *Excellent Condition*（#226094516672）
t***i (1577)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
Another rare and wonderful item from this seller . . . completely satisfied!
RAY HENDERSON - Good News (1947 Movie ) (rhino Handmade) - Original Score - CD（#186391833242）
查看所有信用評價