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Kevin Daum Roar! Get Heard in the Sales and Marketing Jungle (Hardback)

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Book Title
Roar! Get Heard in the Sales and Marketing Jungle : a Business Fable
Publication Name
Roar! Get Heard in the Sales and Marketing Jungle
Title
Roar! Get Heard in the Sales and Marketing Jungle
Subtitle
A Business Fable
Author
Kevin Daum
Contributor
Daniel A. Turner (With)
Format
Hardcover
EAN
9780470598795
ISBN
9780470598795
Publisher
Wiley & Sons, Incorporated, John
Genre
Business & Economics
Release Date
14/05/2010
Release Year
2010
Language
English
Country/Region of Manufacture
US
Item Height
0.9in
Item Length
7.3in
Item Width
5.4in
Item Weight
9.3 Oz
Publication Year
2010
Topic
Marketing / General
Number of Pages
232 Pages

關於產品

Product Information

Praise for Roar! "Kevin Daums Roar! is a charming new set of insights destined to help you in all your personal interactions whether in sales or otherwise. Everyone should have an old friend like Lenny." Ken Fisher , founder and CEO, Fisher Investments, and columnist, Forbes "Portfolio Strategy" "This is one of the most entertaining business books Ive read, offering up some of the most essential steps you can take right now to better communicate your idea and win." Jennifer Openshaw , columnist, Dow Jones MarketWatch "Nothing is more important than knowing how to specifically communicate your message to customers. Kevin Daum has cracked open an ancient code that has been under our nose for thousands of years providing a twenty-first-century application of these timeless principles." Verne Harnish , "Growth Guy"founder, Entrepreneurs Organization (EO)author of Mastering the Rockefeller Habits, CEO, Gazelles "Daum has nailed the keys to effective selling. Imagine an easy way to learn this, traveling through a fun story and, at the end, walking away with some highly recommended restaurants as a value add. You will truly ROAR once you finish this book!" Jack Daly , CEO, Professional Sales Coach, Inc.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470598794
ISBN-13
9780470598795
eBay Product ID (ePID)
79590822

Product Key Features

Book Title
Roar! Get Heard in the Sales and Marketing Jungle : a Business Fable
Author
Kevin Daum
Format
Hardcover
Language
English
Topic
Marketing / General
Publication Year
2010
Genre
Business & Economics
Number of Pages
232 Pages

Dimensions

Item Length
7.3in
Item Height
0.9in
Item Width
5.4in
Item Weight
9.3 Oz

Additional Product Features

As Told to
Turner, Daniel A.
Lc Classification Number
Hf5415.D44 2010
Table of Content
Chapter 1 The Meeting 1 Chapter 2 Visiting the V.P. 11 Chapter 3 Following Up 31 Chapter 4 The 3,500-Year-Old Process 35 Chapter 5 The Wise Buyer 49 Chapter 6 The Cynical Buyer 63 Chapter 7 The Simple Buyer 79 Chapter 8 The Disinterested Buyer 91 Chapter 9 The Referral 109 Chapter 10 The Sales Call 113 Epilogue 131 Summary of ROAR! Concepts 137 Integrating the ROAR! Approach 151 Our Inspiration 176 Acknowledgments 187 About the Authors 189 Bonus Chapter and Coupon 193
Copyright Date
2010
Lccn
2010-280865
Dewey Decimal
658.8
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

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