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所在地：Alachua, Florida, 美國
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ISBN
9780131491786
EAN
9780131491786
Publication Name
Essentials of Entrepreneurship and Small Business Management
Item Length
10.8in
Publisher
Prentice Hall PTR
Publication Year
2004
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.8in
Author
Thomas w. Zimmerer, Norman M. Scarborough
Features
Revised
Item Width
8.5in
Item Weight
41.4 Oz
Number of Pages
550 Pages

關於產品

Product Information

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The ideal tool for the next generation of entrepreneurs! A time-tested book that today's students need to master the most essential and critical issues involved in starting and managing a successful new business venture.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0131491784
ISBN-13
9780131491786
eBay Product ID (ePID)
30867042

Product Key Features

Author
Thomas w. Zimmerer, Norman M. Scarborough
Publication Name
Essentials of Entrepreneurship and Small Business Management
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2004
Type
Textbook
Number of Pages
550 Pages

Dimensions

Item Length
10.8in
Item Height
0.8in
Item Width
8.5in
Item Weight
41.4 Oz

Additional Product Features

Edition Description
Revised Edition
Edition Number
4
Table of Content
I. THE CHALLENGE OF ENTREPRENEURSHIP.  1. The Foundations of Entrepreneurship.  2. Inside the Entrepreneurial Mind: From Ideas to Reality. II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.  3. Strategic Management and the Entrepreneur.  4. Forms of Ownership and Franchising.  5. Buying an Existing Business. III. BUILDING THE BUSINESS PLAN: MARKETING CONSIDERATIONS.  6. Building a Marketing Plan.  7. E-Commerce and the Entrepreneur.  8. Advertising and Pricing for Profit. IV. BUILDING THE BUSINESS PLAN: FINANCIAL CONSIDERATIONS.  9. Managing Cash Flow. 10. Creating a Successful Financial Plan. 11. Crafting a Winning Business Plan. IV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE. 11. Sources of Financing: Equity and Debt. 12. Choosing a Location and Layout. 13. Global Aspects of Entrepreneurship. 14. Building and Leading a Successful Team. Endnotes. Index.
Copyright Date
2005
Target Audience
College Audience
Topic
Entrepreneurship, Small Business
Dewey Decimal
658.02/2
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics

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