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The Book of Matchbox Labels, Fennings, Roger, Used; Very Good Book

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GBP 62.75
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所在地:Gloucester, 英國
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eBay 物品編號:353584734149
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物品細節

ISBN
9781872727240
Language
English
Author
Roger Fennings
Publisher
New Cavendish Books

關於產品

Product Information

The history of the matchbox label provides a fascinating pictorial guide and reference to social history. This book takes the reader from the beginnings of the industry - with its associated hazards - through its golden age in the years leading up to the First World War and on to more modern times. Matches, such a necessity both today and in the past, were also initially a luxury and a curiosity. Their boxes tended to be uniform, so manufacturers did not want to leave the covers blank, and were therefore left with the question: to communicate or decorate? This book details how their response to this problem led to the birth of branding, or what we know today as trademarks. A huge range of illustrations shows just how effective the images they used were. The matchbox became a source of advertising revenue, and this attempt to beautify mundane objects included the depiction of topical and seasonal subjects, historical events, nature, and personalities of the time; models, film stars and musicians proved particularly popular. Each country, though, had its own trends, and so some subjects covered such as children's games, humour and folklore, gave great insight into national characters and opinions. The author discusses the importance of imports and exports, and the effects of the increase and decrease in smoking, particularly in the developing markets of Asia, Africa and the Americas. Even today, the matchbox label remains a barometer of social activity and also a means of communication and a source of information.

Product Identifiers

Publisher
New Cavendish Books
ISBN-13
9781872727240
eBay Product ID (ePID)
87884385

Product Key Features

Author
Roger Fennings
Language
English

Dimensions

Item Height
210mm
Item Width
242mm

Additional Product Features

Title_Author
Roger Fennings
Book Title
The Book of Matchbox Labels
Format
Hardback
Publication Year
1999
Country/Region of Manufacture
United Kingdom
Number of Pages
172 Pages

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商業賣家資料

增值稅識別編號:
  • GB 217187506
Cambridge Rare Books

Cambridge Rare Books

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4.9
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5.0
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4.9
溝通
4.9

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c***t (440)- 買家留下的信用評價。
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Very good. Thank you.
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Fantastic!
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Really lovely book - well packed and arrived safely - great seller - many thanks