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The Cluetrain Manifesto : The End of Business As Usual by Christopher Locke,...
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大約HK$ 23.35
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良好
曾被閱讀過的書籍，但狀況良好。封面有諸如磨痕等在內的極少損壞，但沒有穿孔或破損。精裝本書籍可能沒有書皮。封皮稍有磨損。絕大多數書頁未受損，存在極少的褶皺和破損。使用鉛筆標注文字處極少，未對文字標記，無留白處書寫文字。沒有缺頁。
運費：
US $5.38（大約 HK$ 41.88） USPS Media MailTM.
所在地：Philadelphia, Pennsylvania, 美國
送達日期：
估計於 9月30日, 一至 10月4日, 五之間送達 運送地點 43230
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物品細節
- 物品狀況
- ISBN
- 9780738202440
- Book Title
- Cluetrain Manifesto : the End of Business As Usual
- Publisher
- Perseus Books Group
- Item Length
- 9.2 in
- Publication Year
- 2000
- Format
- Hardcover
- Language
- English
- Item Height
- 0.8 in
- Genre
- Computers, Business & Economics
- Topic
- Organizational Behavior, Customer Relations, Networking / Intranets & Extranets, E-Commerce / Internet Marketing, General, Information Technology, E-Commerce / General (See Also Computers / Electronic Commerce)
- Item Weight
- 15.7 Oz
- Item Width
- 6.1 in
- Number of Pages
- 224 Pages
關於產品
Product Identifiers
Publisher
Perseus Books Group
ISBN-10
0738202444
ISBN-13
9780738202440
eBay Product ID (ePID)
352172
Product Key Features
Book Title
Cluetrain Manifesto : the End of Business As Usual
Number of Pages
224 Pages
Language
English
Topic
Organizational Behavior, Customer Relations, Networking / Intranets & Extranets, E-Commerce / Internet Marketing, General, Information Technology, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year
2000
Genre
Computers, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
15.7 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Trade
LCCN
99-068460
TitleLeading
The
Dewey Edition
21
Dewey Decimal
303.48/33
Synopsis
Written by four of the liveliest voices on the Web, this stunning tapestry of anecdotes, object lessons, parodies, war stories and suggestions is aimed at showing what it will take to survive and prosper in the fast-forward world of the Internet., The Cluetrain Manifesto burst onto the scene in March 1999, with ninety-five theses nailed up on the Web. Within days, www.cluetrain.com had ignited a vibrant global conversation challenging sacred corporate assumptions about the very nature of business in a digital world. The Wall Street Journal called it "absolutely brilliant." Soon, executives from Fortune 500 companies everywhere were lining up to sign-on to the Manifesto. This is the book that delivers on the buzz. The Cluetrain Manifesto is a wake-up call that says business as usual is gone forever. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter--and getting smarter faster than most companies. Today's markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny, and often shocking. Companies that aren't listening to these exchanges are missing a dire warning. Companies that aren't engaging in them are missing an unprecedented opportunity. The Cluetrain Manifesto is the culmination of this very real phenomenon. It shares powerful, firsthand experiences describing how Internet business differs radically from the corporate status quo. The fact is that employees are getting hyperlinked even as markets are. Companies need to listen carefully to both. Forget business as usual, The Cluetrain Manifesto marks the dawn of something bigger: Markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations These networked markets are conversations in which customers are intelligent human beings, not faceless demographic sectors Today, the organizational chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority Corporations must transform themselves into organizations that establish a genuine culture with a perspective, a personality, and a point of view Linking conversations inside the company to conversations in the marketplace will create enormous new value for companies that are clued-in., Written by four of the liveliest voices on the Web, this book takes you deeper into the new order of business than any this decade. The Cluetrain Manifesto presents a stunning tapestry of anecdotes, object lessons, parodies, war stories, and suggestions, all aimed at illustrating what it will take to survive and prosper in the fast-forward world on the wire.
LC Classification Number
HF5548.32.C56 2000
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