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A Business History of the Swatch Group - 9781349482221
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- Book Title
- A Business History of the Swatch Group
- ISBN
- 9781349482221
- Publication Year
- 2014
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
- Item Height
- 216 mm
- Publisher
- Palgrave Macmillan
- Subject
- Economics, Technology, Management, Marketing, Business
- Item Weight
- 222 g
- Item Width
- 140 mm
- Number of Pages
- 152 Pages
關於產品
Product Information
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
Product Identifiers
Publisher
Palgrave Macmillan
ISBN-13
9781349482221
eBay Product ID (ePID)
221100180
Product Key Features
Number of Pages
152 Pages
Language
English
Publication Name
A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
Publication Year
2014
Subject
Economics, Technology, Management, Marketing, Business
Type
Textbook
Format
Paperback
Dimensions
Item Height
216 mm
Item Weight
222 g
Item Width
140 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
賣家提供的物品說明
商業賣家資料
增值稅識別編號:
- GB 976952259
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