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Micro-Brewery Handbook : Craft, Brew, and Build Your Own Microbrewery Success...
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所在地：Jessup, Maryland, 美國
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估計於 6月22日, 六至 7月3日, 三之間送達 運送地點 43230
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- ISBN
- 9781119598046
- Book Title
- Microbrewery Handbook : Craft, Brew, and Build Your Own Microbrewery Success
- Item Length
- 9in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2019
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9in
- Genre
- Cooking, Business & Economics
- Topic
- Beverages / Alcoholic / Beer, New Business Enterprises, Small Business
- Item Width
- 6in
- Item Weight
- 11.2 Oz
- Number of Pages
- 272 Pages
關於產品
Product Information
An unprecedented guide to successfully start or grow a microbrewery or craft brewery in a much more competitive world. Opening a microbrewery starts with, of course, making great beer. But that is just the beginning. Today's sophisticated patrons are offered an ever-increasing array of options. It's so much more than beer nowadays. Yes, great beer is essential, but to attract and hold on to a loyal customer base, you must create a sense of place. Do your research. Understand financing and cash flow. Know how to measure your success. A successful, well-run microbrewery knows how to hire the right employees--employees that will spread word of your business to friends, family, even total strangers, both on and off the clock. Marketing, branding, customer experience; they all matter. There are so many factors that directly and indirectly contribute to success, it may at times be overwhelming. The Microbrewery Handbook offers an extraordinary look at all of the facets of success in the industry. No matter if you are thinking about starting a new venture or are already operating your own microbrewery, this valuable book offers real-world advice and proven strategies to help you thrive in the competitive micro and craft brewing industry. Focused on practical guidance, author D.C. Reeves distills his experience founding Perfect Plain Brewing Company in Pensacola, Florida into an engaging, up-to-date resource for microbrewers everywhere. Clearly showing readers what works in the industry and, just as importantly, what doesn't work, The Microbrewery Handbook: Helps you create unique, memorable experiences for your customers, your employees, and your city Includes coverage of the financial aspects of building and growing your business, such as banking, investment, and debt Shows you how to transform your business into a community anchor Offers suggestions on building an entire culture around your brand that promotes positivity and attracts the right kind of attention Shares personal stories and advice from a successful microbrew entrepreneur Includes interviews and insight with industry experts as well as owners of some of the nation's elite craft breweries including Sam Calagione of Dogfish Head, Jeffrey Stuffings of Jester King, and Doug Resier of Burial Brewing The Microbrewery Handbook: Craft, Brew, and Build Your Own Microbrewery Success is an indispensable, first-of-its-kind book for anyone in the micro and craft brewing industry.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119598044
ISBN-13
9781119598046
eBay Product ID (ePID)
8038454239
Product Key Features
Book Title
Microbrewery Handbook : Craft, Brew, and Build Your Own Microbrewery Success
Format
Trade Paperback
Language
English
Topic
Beverages / Alcoholic / Beer, New Business Enterprises, Small Business
Publication Year
2019
Genre
Cooking, Business & Economics
Number of Pages
272 Pages
Dimensions
Item Length
9in
Item Height
0.9in
Item Width
6in
Item Weight
11.2 Oz
Additional Product Features
Lc Classification Number
Hd9397.A2r44 2020
Table of Content
Foreword xi Acknowledgments xiii 1. Before You Begin 1 2. How to Use This Book 8 Part I: The Basics 13 3. State of the Industry - for Now 15 4. Focus on Your Taproom First 20 5. How to Differentiate Your Brewery 28 6. Industry Q&A: Dogfish Head CEO Sam Calagione 33 Part II: Building Your Microbrewery 37 7. Tips to Start Your Business Plan 39 8. Figuring Out Your Financials 42 9. Finance Q&A with Bhramari Brewing CEO Audra Gaiziunas 52 10. Finding the Dollars to Get Started 60 11. Sizing up the Brewery 67 12. The Wonderful World of Permitting and Zoning 72 13. What to Ask Your Architect and Contractors 76 14. Best Practices Q&A: Jester King Founder Jeffrey Stuffings 81 Part III: The Keys to Success: Leadership and Company Culture 93 15. The Start to a Successful Brewery: Keys to Strong Leadership 95 16. How to Hire Well and Eliminate Turnover in Three Steps 99 17. How to Have Happy Employees 111 18. Common Barriers to a Strong Company Culture 120 19. Employee Engagement Q&A: Quint Studer 127 Part IV: Creating an Incredible Customer Experience 139 20. Customer Service Tips 141 21. How to Program Your Taproom to Build Revenue 146 22. Keys to Improving Day-to-Day Taproom Operations 156 23. The Value of Finding and Preserving Mentorship 164 24. Best Practices Q&A: Burial Beer Co. Co-Founder Doug Reiser 168 Part V: Getting the Word Out: Branding, Social Media, and Public Relations 181 25. Why Branding Matters 183 26. Tips for Improving Your Social Media Presence 186 27. How to Get the Local Media on Your Side 195 Part VI: Capturing the Heart of Your Brewery: How to Love Your Community 199 28. Love Your Community, and It Will Love You Back 201 29. Community Q&A: Creature Comforts Brewing Co.'s Matt Stevens 206 Appendix 1. Perfect Plain Brewing Co.: Manage Up Employee Questionnaire 215 Appendix 2. Perfect Plain Brewing Co.: New Hire Checklist 219 Appendix 3. Core Values and Standards of Behavior 227 Glossary 233 About the Author 237 Index 239
Copyright Date
2020
Lccn
2019-029944
Intended Audience
Trade
Illustrated
Yes
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物品所在地：
Jessup, Maryland, 美國
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不丹, 中國, 中國台灣, 中國澳門, 中國香港, 中非共和國, 丹麥, 亞塞拜疆共和國, 亞美尼亞, 以色列, 伯利茲, 佛得角群島, 保加利亞, 克羅地亞共和國, 冰島, 列支敦士登, 利比利亞, 剛果共和國, 剛果民主共和國, 加拿大, 加納, 加蓬共和國, 匈牙利, 南非, 南韓, 卡塔爾, 印尼, 印度, 危地馬拉, 厄瓜多爾, 厄立特里亞, 吉布提, 吉爾吉斯, 哈薩克, 哥倫比亞, 哥斯達黎加, 喀麥隆, 土庫斯安德凱科斯群島, 圭亞那, 坦桑尼亞, 埃及, 埃塞俄比亞, 基里巴斯, 塞內加爾, 塞拉利昂, 塞浦路斯, 塞爾維亞, 墨西哥, 多哥, 多明尼加共和國, 奧地利, 孟加拉, 安圭拉島, 安提瓜和巴布達, 安道爾, 尼加拉瓜, 尼日爾, 尼泊爾, 巴哈馬, 巴基斯坦, 巴布亞新畿內亞, 巴拉圭, 巴拿馬, 巴林, 布基納法索, 布隆迪, 希臘, 幾內亞, 幾內亞比索, 德國, 意大利, 愛沙尼亞, 愛爾蘭, 所羅門群島, 拉脫維亞, 挪威, 捷克共和國, 摩洛哥, 摩爾多瓦, 摩納哥, 斐濟, 斯洛伐克, 斯洛文尼亞, 斯里蘭卡, 新加坡, 日本, 智利, 柬埔寨, 格陵蘭, 格雷納達, 格魯吉亞, 梵蒂岡, 歐洲, 比利時, 汶萊, 波斯尼亞和黑塞哥維那, 波蘭, 泰國, 津巴布韋, 洪都拉斯, 海地, 湯加, 澳洲, 烏干達, 烏茲別克, 牙買加, 特里尼達和多巴哥, 玻利維亞, 瑙魯, 瑞典, 瑞士, 瓦利斯和富圖納群島, 瓦努阿圖, 甘比亞, 百慕達群島, 盧旺達, 盧森堡, 直布羅陀, 科威特, 科特迪瓦（象牙海岸）, 秘魯, 突尼斯, 立陶宛, 約旦, 納米比亞, 紐西蘭, 羅馬尼亞, 美洲, 聖基茨-尼維斯, 聖文森和格瑞那丁, 聖盧西亞, 聖馬力諾, 肯亞, 芬蘭, 英國, 茅利塔尼亞, 荷蘭, 莫桑比克, 菲律賓, 葡萄牙, 蒙古, 蒙特色拉特島, 薩爾瓦多, 蘇里南, 西班牙, 西薩摩亞, 貝寧, 贊比亞, 赤道幾內亞, 越南, 開曼群島, 阿富汗, 阿拉伯聯合酋長國, 阿曼, 阿根廷, 阿爾及利亞, 阿爾巴尼亞, 阿魯巴, 馬來西亞, 馬拉維, 馬爾代夫, 馬耳他, 馬達加斯加, 馬里, 黎巴嫩, 黑山
排除：
APO/FPO, 乍德, 也門, 俄羅斯聯邦, 利比亞, 博茨瓦納, 土庫曼, 土耳其, 塔吉克, 塞舌爾, 委內瑞拉, 安哥拉, 寮國, 尼日利亞, 巴西, 巴貝多, 斯威士蘭, 新喀里多尼亞, 毛里求斯, 沙特阿拉伯, 法國, 法屬圭亞那, 法屬玻里尼西亞, 烏克蘭, 烏拉圭, 瓜德羅普島, 留尼汪島, 美國領地, 聖皮耶與密克隆群島, 萊索托, 馬其頓, 馬提尼克島
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s***8 (43)- 買家留下的信用評價。
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Fast courteous service
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shipping took forever only to receive wrong book, seller gave me complete run around to try to exchange it for the correct book . now seller doesn't respond to messages. SCAM SELLER, buyer beware, terrible communication
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Great book for grad gifts.