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Tom McDonald Social Media in Rural China (Hardback) Why We Post

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Publication Name
Social Media in Rural China
Title
Social Media in Rural China
EAN
9781910634677
ISBN
9781910634677
Release Year
2016
Release Date
13/09/2016
Item Length
156mm
Subtitle
Social Networks and Moral Frameworks
Country/Region of Manufacture
GB
Series
Why We Post
Genre
Society & Culture
UPC
9781910634677
Publication Year
2016
Format
Hardcover
Language
English
Book Title
Social Media in Rural China: Social Networks and Moral Frameworks
Item Height
234mm
Author
Tom McDonald
Publisher
Ucl Press
Item Width
156mm
Item Weight
605g
Number of Pages
234 Pages

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Product Information

China's distinctive social media platforms have gained notable popularity among the nation's vast number of internet users, but has China's countryside been 'left behind' in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, many rural Chinese people have already integrated social media into their everyday experience. Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers, particularly when looking for love and romance. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life.

Product Identifiers

Publisher
Ucl Press
ISBN-13
9781910634677
eBay Product ID (ePID)
227636791

Product Key Features

Book Title
Social Media in Rural China: Social Networks and Moral Frameworks
Author
Tom McDonald
Format
Hardcover
Language
English
Publication Year
2016
Number of Pages
234 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
605g

Additional Product Features

Title_Author
Tom McDonald
Country/Region of Manufacture
United Kingdom

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增值稅識別編號:
  • GB 864 1548 11
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