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Charles K. Hyde Riding the Roller Coaster (Hardback) Great Lakes Books Series
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- Book Title
- Riding the Roller Coaster
- Title
- Riding the Roller Coaster
- Subtitle
- A History of the Chrysler Corporation
- EAN
- 9780814330913
- ISBN
- 9780814330913
- Genre
- Business & Finance
- Topic
- History
- Release Date
- 28/02/2003
- Release Year
- 2003
- Country/Region of Manufacture
- US
- Series
- Great Lakes Books Series
- Publication Year
- 2003
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Riding the Roller Coaster: a History of the Chrysler Corporation
- Publisher
- Wayne State University Press
- Subject
- History, Business
- Item Weight
- 1050g
- Number of Pages
- 480 Pages
關於產品
Product Information
From the Chrysler Six of 1924, to the front-wheel-drive vehicles of the 70s and 80s, to the minivan, Chrysler boasts an impressive list of technological firsts. But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy-five-year history. How Chrysler achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the Roller Coaster, a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the intriguing story behind Chrysler - its products, people, and performance over time - with particular focus on the company's management. He offers a lens through which the reader can view the U.S. auto industry from the perspective of the smallest of the automakers who, along with Ford and General Motors, make up the Big Three. The book covers Walter P. Chrysler's life and automotive career before 1925, when he founded the Chrysler Corporation, and traces the company's history to 1998, when it merged with Daimler-Benz. Chrysler made a late entrance into the industry in 1925 when it emerged from Chalmers and Maxwell, and further grew when it absorbed Dodge Brothers and American Motors Corporation. The author follows this journey, explaining the company's leadership in automotive engineering, its styling successes and failures, its changing management, and its activities from auto racing to defense production to real estate. Throughout, the colorful personalities of its leaders - including Chrysler himself and Lee Iacocca - emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve.
Product Identifiers
Publisher
Wayne State University Press
ISBN-13
9780814330913
eBay Product ID (ePID)
96538079
Product Key Features
Publication Name
Riding the Roller Coaster: a History of the Chrysler Corporation
Format
Hardcover
Language
English
Subject
History, Business
Publication Year
2003
Type
Textbook
Number of Pages
480 Pages
Dimensions
Item Weight
1050g
Additional Product Features
Series Title
Great Lakes Books Series
Country/Region of Manufacture
United States
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商業賣家資料
增值稅識別編號：
- GB 864 1548 11
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物品所在地：
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