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Experimentatio
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- Book Title
- Experimentation Works
- ISBN
- 9781633697102
- Publication Year
- 2020
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Experimentation Works: the Surprising Power of Business Experiments
- Item Height
- 234mm
- Publisher
- Harvard Business Review Press
- Item Width
- 155mm
- Subject
- Management, Business
- Number of Pages
- 288 Pages
關於產品
Product Information
Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also key is that best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organisations prove that experimentation provides significant competitive advantage. Experimentation Works is your guidebook to a truly new way of thinking and innovating.
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-13
9781633697102
eBay Product ID (ePID)
23046588002
Product Key Features
Publication Name
Experimentation Works: the Surprising Power of Business Experiments
Format
Hardcover
Language
English
Subject
Management, Business
Publication Year
2020
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Height
234mm
Item Width
155mm
Additional Product Features
Country/Region of Manufacture
United States
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商業賣家資料
增值稅識別編號：
- GB 108277024
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物品所在地：
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