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Philip Graves Consumerology (Paperback)
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- Book Title
- Consumerology
- Title
- Consumerology
- Subtitle
- The Truth about Consumers and the Psychology of Shopping
- ISBN-10
- 1857885767
- EAN
- 9781857885767
- ISBN
- 9781857885767
- Genre
- Business & Finance
- Release Date
- 24/01/2013
- Release Year
- 2013
- Country/Region of Manufacture
- GB
- Item Length
- 136mm
- Publication Year
- 2013
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Consumerology: the Truth about Consumers and the Psychology of Shopping
- Item Height
- 214mm
- Publisher
- John Murray Press
- Item Width
- 136mm
- Subject
- Marketing
- Item Weight
- 240g
- Number of Pages
- 240 Pages
關於產品
Product Information
Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
Product Identifiers
Publisher
John Murray Press
ISBN-13
9781857885767
eBay Product ID (ePID)
138836044
Product Key Features
Publication Name
Consumerology: the Truth about Consumers and the Psychology of Shopping
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
240 Pages
Dimensions
Item Height
214mm
Item Width
136mm
Item Weight
240g
Additional Product Features
Country/Region of Manufacture
United Kingdom
賣家提供的物品說明
商業賣家資料
增值稅識別編號:
- GB 864 1548 11
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物品所在地:
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