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Mike Kunkle The Building Blocks of Sales Enablement (Paperback)
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- Book Title
- The Building Blocks of Sales Enablement
- Title
- The Building Blocks of Sales Enablement
- EAN
- 9781952157622
- ISBN
- 9781952157622
- Genre
- Business & Finance
- Release Date
- 28/10/2021
- Release Year
- 2021
- Country/Region of Manufacture
- US
- Item Height
- 152mm
- Item Length
- 228mm
- Publication Year
- 2021
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Building Blocks of Sales Enablement
- Publisher
- American Society for Training & Development
- Subject
- Management, Marketing
- Number of Pages
- 200 Pages
關於產品
Product Information
The Ultimate Sales Framework for Achieving Business SuccessSales enablement is no longer the new kid on the block. Having grown rapidly in recent years, it's now considered a best practice at many sales organizations. But there's little alignment across the sales profession on what sales enablement is or how to achieve it, nor is there a formalized strategy on what a sales enablement practice is or requires.In his new book The Building Blocks of Sales Enablement, sales enablement expert Mike Kunkle addresses these issues and presents a proven approach that both supports sales talent and achieves true business results. Kunkle lays out an easy-to-follow structure through the concept of building blocks, interconnected by systems thinking and supported by a consistent cadence of training, coaching, and content. Comprehensive and versatile, this book is for senior sales leaders and sales enablement leaders who are starting or evolving a sales enablement function as well as for struggling sales practitioners to use as a diagnostic tool and road map. Chapters detail how to use each building block, with reflective questions and guidance for creating your own analysis and tools. The book also includes a chapter on sales onboarding, separate chapters on how to integrate communication and support services, and recommended resources. Impactful sales enablement projects are basically change management initiatives in disguise. Use the building blocks framework to navigate challenges, measure successes, and determine a path forward to improving business outcomes.
Product Identifiers
Publisher
American Society for Training & Development
ISBN-13
9781952157622
eBay Product ID (ePID)
18049029528
Product Key Features
Publication Name
The Building Blocks of Sales Enablement
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2021
Type
Textbook
Number of Pages
200 Pages
Additional Product Features
Country/Region of Manufacture
United States
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- GB 864 1548 11
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