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Essentials of Pricing Analytics : Tools and Implementation With Excel, Hardco...

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ISBN
9780367363222
Publication Year
2020
Format
Hardcover
Language
English
Book Title
Essentials of Pricing Analytics : Tools and Implementation with Excel
Author
Erik Haugom
Item Length
9.8in
Publisher
Routledge
Genre
Business & Economics
Topic
Sales & Selling / Management, Commerce, Strategic Planning, Money & Monetary Policy
Item Width
6.8in
Number of Pages
312 Pages

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Product Information

This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price response functions, price optimization, markdown optimization, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations. This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximize profits. Online resources include Excel templates and PowerPoint slides for each chapter.

Product Identifiers

Publisher
Routledge
ISBN-10
0367363224
ISBN-13
9780367363222
eBay Product ID (ePID)
23050083957

Product Key Features

Book Title
Essentials of Pricing Analytics : Tools and Implementation with Excel
Author
Erik Haugom
Format
Hardcover
Language
English
Topic
Sales & Selling / Management, Commerce, Strategic Planning, Money & Monetary Policy
Publication Year
2020
Genre
Business & Economics
Number of Pages
312 Pages

Dimensions

Item Length
9.8in
Item Width
6.8in

Additional Product Features

Lc Classification Number
Hf5416.5.H378 2021
Reviews
"A refreshingly new approach to the teaching of pricing from a very practical point of view." Nicholas Perdikis , Professor of International business, Aberystwyth Business School, Aberystwyth University, Wales, UK "This book explains the impact of pricing on companies' profit in a highly accessible way. Excel examples help readers to further deepen the understanding of these topics. I highly recommend this book to anybody who wants to learn the basics of pricing analytics in a very short time." Peter Molnar , Associate Professor at University of Stavanger, Norway "More and more businesses are embracing analytics. But not everyone can afford a price analytics software. This book is a good way to get started, learn, and practice the pricing fundamentals. The 'cookbook' approach breaks down the barriers to getting started. Now every business professional can start answering real pricing questions by using a tool they are familiar with." Stephan M. Liozu , Chief Value Officer of Thales Group
Target Audience
Trade
Lccn
2020-026974
Dewey Decimal
658.8/160285554
Dewey Edition
23
Illustrated
Yes

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