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Marketing by Charles W Lamb: Used

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所在地：Sparks, Nevada, 美國
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Book Title
Marketing
Publication Date
2008-10-01
Edition Number
10
Pages
708
ISBN
9780324591095
Item Length
11 in
Publisher
Cengage South-Western
Edition
10
Publication Year
2008
Type
Textbook
Format
Hardcover
Language
English
Item Height
1.2 in
Author
Carl Mcdaniel, Charles W. Lamb, Joseph F. Hair
Genre
Business & Economics
Topic
Marketing / General, General
Item Width
8.5 in
Item Weight
58.5 Oz
Number of Pages
736 Pages

關於產品

Product Information

With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel's MARKETING 10e will have you saying, "Now that's marketing." You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day to day lives.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
0324591098
ISBN-13
9780324591095
eBay Product ID (ePID)
66657067

Product Key Features

Edition
10
Author
Carl Mcdaniel, Charles W. Lamb, Joseph F. Hair
Book Title
Marketing
Format
Hardcover
Language
English
Topic
Marketing / General, General
Publication Year
2008
Type
Textbook
Genre
Business & Economics
Number of Pages
736 Pages

Dimensions

Item Length
11 in
Item Height
1.2 in
Item Width
8.5 in
Item Weight
58.5 Oz

Additional Product Features

Table of Content
PART 1: THE WORLD OF MARKETING.1. An Overview of Marketing.2. Strategic Planning for Competitive Advantage.3. Ethics and Social Responsibility.4. The Marketing Environment.5. Developing a Global Vision.PART 2: ANALYZING MARKETING OPPORTUNITIES.6. Consumer Decision Making.7. Business Marketing.8. Segmenting and Targeting Markets.9. Decision Support Systems and Marketing Research.PART 3: PRODUCT DECISIONS XX.10. Product Concepts xx.11. Developing and Managing Products.12. Services and Nonprofit Organization Marketing.PART 4: DISTRIBUTION DECISIONS.13. Marketing Channels.14. Supply Chain Management15. Retailing.PART 5: PROMOTION AND COMMUNICATION STRATEGIES.16. Promotional Planning for Competitive Advantage.17. Advertising and Public Relations.18. Sales Promotion and Personal Selling.PART 6: PRICING DECISIONS.19. Pricing Concepts.20. Setting the Right Price.PART 7: TECHNOLOGY-DRIVEN MARKETING.21. Consumer Relationship Management (CRM).
Copyright Date
2009
Target Audience
College Audience
Dewey Decimal
658.8
Dewey Edition
22

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