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Value in a Digital World: How to Assess Business Models and Measure Value in a
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- Publication Date
- 2017-11-23
- Pages
- 168
- ISBN
- 9783319517490
- Book Title
- Value in a Digital World : How to Assess Business Models and Measure Value in a Digital World
- Publisher
- Springer International Publishing A&G
- Item Length
- 9.3 in
- Publication Year
- 2017
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Genre
- Business & Economics
- Topic
- E-Commerce / Internet Marketing, Information Management, Economics / General
- Item Weight
- 14.6 Oz
- Item Width
- 6.1 in
- Number of Pages
- Xxii, 168 Pages
關於產品
Product Identifiers
Publisher
Springer International Publishing A&G
ISBN-10
331951749X
ISBN-13
9783319517490
eBay Product ID (ePID)
10038734584
Product Key Features
Book Title
Value in a Digital World : How to Assess Business Models and Measure Value in a Digital World
Number of Pages
Xxii, 168 Pages
Language
English
Publication Year
2017
Topic
E-Commerce / Internet Marketing, Information Management, Economics / General
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Weight
14.6 Oz
Item Length
9.3 in
Item Width
6.1 in
Additional Product Features
Dewey Edition
23
Number of Volumes
1 vol.
Dewey Decimal
658.15
Table Of Content
Chapter1.- The new digital economy Chapter2.- Economic Value and Digital Business Chapter3.-Escaping the hype: Dealing with subjectivity Chapter4.-Weighing the air: Valuing digital intangibles Chapter5.- Web Business Models and EV Chapter6.- Managing to delivering value in a digital world Chapter 7.- Summary and Conclusions.
Synopsis
Examination of one of the hardest and least understood aspects of business valuation - the intangible potential of digital business Looks not just at tech start ups but also traditional businesses transforming into digital hybrids Cross over between finance and business, An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable assets you can literally kick the tyres of. But how do you measure the value of something that consists of little more than bits of information, brand awareness and a compelling idea? In the winner takes all digital world how do you know if this idea is one that will attract billions of dedicated users or a few thousand fleeting trialists? And, most importantly, how do you assess whether any given business model is robust enough to make billions or flawed in a way that will lose millions? Lopez Lubian and Esteves look at what economic value means in a digital world, and argue for a shift from traditional value metrics to digital value metrics. Through high profile case studies they examine the process of valuation in the digital world - examining the challenges of making objective judgments from subjective information and how to assess the value of data. Next they analyse in depth a number of different digital business models from the perspective of delivering value to investors, stakeholders and society at large. Finally they present a framework model for assessing value in digital business.
LC Classification Number
HF5415.1265
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