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The 22 Immutable Laws Of Branding by Laura Ries (English) Paperback Book

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ISBN-13
9781861976055
Book Title
The 22 Immutable Laws Of Branding
ISBN
9781861976055
Publication Year
2000
Type
Textbook
Format
Paperback
Language
English
Publication Name
The 22 Immutable Laws of Branding
Item Height
192 mm
Author
Al Ries, Laura Ries
Publisher
Profile Books
Subject
Marketing, Business
Item Weight
300 g
Item Width
130 mm
Number of Pages
192 Pages

關於產品

Product Information

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction - A brand becomes stronger when you narrow its focus The Law of the Word - A brand should strive to own a word in the mind of the consumer The Law of Fellowship - In order to build the category, a brand should welcome other brands. World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.

Product Identifiers

Publisher
Profile Books
ISBN-13
9781861976055
eBay Product ID (ePID)
87274322

Product Key Features

Number of Pages
192 Pages
Language
English
Publication Name
The 22 Immutable Laws of Branding
Publication Year
2000
Subject
Marketing, Business
Type
Textbook
Author
Al Ries, Laura Ries
Format
Paperback

Dimensions

Item Height
192 mm
Item Weight
300 g
Item Width
130 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Al Ries, Laura Ries
Topic
Opinion of the People

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增值稅識別編號:
  • GB 324767388
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