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The Kim Kardashian Principle by Jeetendr Sehdev (English) Paperback Book
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- ISBN-13
- 9780349412986
- Book Title
- The Kim Kardashian Principle
- ISBN
- 9780349412986
- Publication Year
- 2017
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Kim Kardashian Principle
- Item Height
- 234mm
- Publisher
- Little, Brown Book Group
- Item Width
- 153mm
- Subject
- Marketing, Business
- Number of Pages
- 256 Pages
關於產品
Product Information
How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on. Sehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity with audiences that traditional marketing tactics just can't touch. THE KIM KARDASHIAN PRINCIPLE reveals the people, products and brands that do it best - from YouTube sensations like Pew Die Pie to taxi-hailing app Uber - and proves why the old strategies aren't working. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. THE KIM KARDASHIAN PRINCIPLE is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.
Product Identifiers
Publisher
Little, Brown Book Group
ISBN-13
9780349412986
eBay Product ID (ePID)
232992927
Product Key Features
Publication Name
The Kim Kardashian Principle
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2017
Type
Textbook
Number of Pages
256 Pages
Dimensions
Item Height
234mm
Item Width
153mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- GB 324767388
運費與處理費
物品所在地：
London, 英國
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全球
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