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Rural Tourism and Enterprise: Management, Marketing and Sustainability by Ade Or

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所在地：Fairfield, Ohio, 美國
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ISBN-13
9781780647494
Type
NA
Publication Name
NA
ISBN
9781780647494
Book Title
Rural Tourism and Enterprise : Management, Marketing and Sustainability
Item Length
9.7in
Publisher
CABI
Publication Year
2017
Format
Hardcover
Language
English
Item Height
1in
Author
Peter Robinson
Genre
Travel, Business & Economics
Topic
Industries / Hospitality, Travel & Tourism, Special Interest / Ecotourism
Item Width
7.4in
Item Weight
34.1 Oz
Number of Pages
284 Pages

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Product Information

Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is intricate due to the assortment of different business opportunities, ranging from traditional agriculture to tourism enterprise and even high-tech business. This important textbook on the subject: * Examines key issues affecting rural enterprise and tourism * Explores the breadth of rural enterprise management and marketing across both developed and developing economies * Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation * Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full color throughout, this textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.

Product Identifiers

Publisher
CABI
ISBN-10
1780647492
ISBN-13
9781780647494
eBay Product ID (ePID)
234968157

Product Key Features

Book Title
Rural Tourism and Enterprise : Management, Marketing and Sustainability
Author
Peter Robinson
Format
Hardcover
Language
English
Topic
Industries / Hospitality, Travel & Tourism, Special Interest / Ecotourism
Publication Year
2017
Genre
Travel, Business & Economics
Number of Pages
284 Pages

Dimensions

Item Length
9.7in
Item Height
1in
Item Width
7.4in
Item Weight
34.1 Oz

Additional Product Features

Lc Classification Number
G155.A1
Table of Content
Introduction: (Ade Oriade and Peter Robinson) Part 1: Management and marketing rural tourism and enterprise in developed economies 1: Rural enterprise business development: the developed world context (Peter Robinson & Alison Murray) 2: Selling to consumers (Sammy Li, Roya Rahimi & Nikolaos Stylos) 3: Sustainability, CSR and Ethics: Developed economies perspective (Caroline Wiscombe) 4: Community engagement and rural tourism enterprise (Peter Wiltshier) 5: Social enterprise and the rural landscape (Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson) Part 2: Management and marketing rural tourism and enterprise: developing world context 6: The rural business environment in developing economies (Solomon Olorunfemi Olubiyo & Ade Oriade) 7: Marketing and Communications and Rural Business in developing countries (Abiodun Elijah Obayelu & Nikolaos Stylos) 8: Consumers and Rural Tourism in developing Economies (Vivienne Saverimuttu and Maria Estela Varua) 9: Sustainability and Ethics in rural business and tourism in the Developing World (Weng Marc Lim and Sine Heitman) 10: Community engagement, rural institutions and rural tourism business in developing countries (Anahita Malek, Fabio Carbone & Asia Alder) Part 3: Strategies for rural business management and growth 11: Challenges and Strategies for rural business operations in developed and developing Economies (Ade Oriade and Peter Robinson) 12: Developing and Growing Knowledge within rural tourism enterprises (Tony Greenwood and Jo Tate) 13: Collaborate to Innovate: Challenges and Strategies for rural business to innovate (Ainurul Rosli, Jane Chang and Maria L. Granados) 14: Strategies for rural business growth (Crispin Dale, Neil Robinson and Mike Evans) 15: Opportunities for growth: The rural tourism policy and planning perspective (Caroline Wiscombe and Steve Gelder) Conclusion: (Ade Oriade and Peter Robinson)
Copyright Date
2017
Lccn
2016-045663
Dewey Decimal
910.68
Series
Tourism Studies
Dewey Edition
23

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