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Where to Play: 3 steps for discovering your most valuable market opportunities

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Book Title
Where to Play: 3 steps for discovering your most valuable market
Genre
Management & management techniques
ISBN
9781292178929
Publication Year
2017
Type
Textbook
Format
Paperback
Language
English
Publication Name
Where to Play: 3 Steps for Discovering Your Most Valuable Market Opportunities
Item Height
235mm
Author
Marc Gruber, Sharon Tal
Publisher
Pearson Education The Limited
Item Width
185mm
Subject
Management, Business
Item Weight
440g
Number of Pages
240 Pages

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Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don't spend enough time identifying and researching their market opportunities - instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. These common mistakes means that you often choose the wrong market or lock yourself into one specific direction. Where to Play helps you to set a promising strategy, by giving a clear, structured and practical framework - the Market Opportunity Navigator- to better identify, evaluate and focus on the right market opportunities. With three dedicated and reusable worksheets covering: Market Opportunity Set - assess your core strengths and identify which market opportunities exist for your business Attractiveness Map - evaluate your market opportunities to reveal the most attractive option for focus Agile Focus Strategy - create a strategic plan for your chosen market opportunity that keeps you open-minded and agile

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9781292178929
eBay Product ID (ePID)
238206187

Product Key Features

Author
Marc Gruber, Sharon Tal
Publication Name
Where to Play: 3 Steps for Discovering Your Most Valuable Market Opportunities
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
2017
Type
Textbook
Number of Pages
240 Pages

Dimensions

Item Height
235mm
Item Width
185mm
Item Weight
440g

Additional Product Features

Title_Author
Sharon Tal, Marc Gruber
Country/Region of Manufacture
United Kingdom

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