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Power of Customer Experience : How to Use Customer-centr
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所在地：Jessup, Maryland, 美國
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- Book Title
- Power of Customer Experience : How to Use Customer-centricity to
- ISBN
- 9781789667899
- Publication Year
- 2021
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Power of Customer Experience : How to Use Customer-Centricity to Drive Sales and Profitability
- Item Height
- 0.9in
- Item Length
- 9.4in
- Publisher
- Kogan Page, The Limited
- Item Width
- 6.5in
- Item Weight
- 22.6 Oz
- Number of Pages
- 264 Pages
關於產品
Product Information
Refocus on the customer to outstrip your competition and increase profitability, with invaluable insight into the direct correlation between customer-centricity and shareholder value, proven by today's most successful companies.
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
1789667895
ISBN-13
9781789667899
eBay Product ID (ePID)
11050409877
Product Key Features
Publication Name
Power of Customer Experience : How to Use Customer-Centricity to Drive Sales and Profitability
Format
Hardcover
Language
English
Publication Year
2021
Type
Textbook
Number of Pages
264 Pages
Dimensions
Item Length
9.4in
Item Height
0.9in
Item Width
6.5in
Item Weight
22.6 Oz
Additional Product Features
Lc Classification Number
Hf5415.5
Reviews
A superb read for customer centric leaders on a mission to embrace the best ways of leveraging and driving the new paradigm of how and why consumers buy and build your brand equity. Packed with insightful and comprehensive reference points, Martin has provided an excellent combination of a thought-provoking read and a pragmatic framework to implement., "If you are serious about transforming your business to become "customer centric" which only a few very successful companies truly managed to achieve, then this is your must-read book. Martin, in his typical authentic style, shows us the way with clarity and conviction; providing valuable, actionable insights and useful frameworks supported with numerous up-to-date case studies. For me, this a guidebook for retailers to thrive, not just survive.", "Imagine working for an organization that creates value for customers, value for those in the organisation who create it, value for stakeholders and value for the Planet. Martin Newman is one of the few people I know who really understands the meaning of the word "value". This is a fantastic book that will show you how to create it.", A superb read for customer-centric leaders on a mission to embrace the best ways of leveraging and driving the new paradigm of how and why consumers buy and build your brand equity. Packed with insightful and comprehensive reference points, Martin has provided an excellent combination of a thought-provoking read and a pragmatic framework to implement., Another great read, truly focusing on the important elements to drive customer centricity. Martin once again highlights the key attention points of why the customer should be at the centre of all decision-making in terms of marketing, store layout and of course product. This book is a must read for all omni-channel retailers giving clear examples of why retailers have either won or lost. I will for one be giving it to all of my team., Customer centricity is one of those topics that's easy to talk about but hard to do. Martin does a brilliant job here of breaking this down into a thoughtful but eminently practical toolkit., Another excellent book by Martin Newman - packed with helpful case studies and examples, providing easy-to-understand frameworks that can be applied in any business. The world is continuously changing, and Martin picks up on the shifts in consumer behaviour driven by global questions such as diversity and inclusion, climate change and the broader ethical questions of consumerism., Another great read, truly focusing on the important elements to drive customer centricity. Martin once again highlights the key attention points of why the customer should be at the centre of all decision-making in terms of marketing, store layout and of course product. This book is a must read for all omni-channel retailers giving clear examples of why retailers have either won or lost. I will be for one giving it to all of my team., As we try and make sense of how to grow our businesses in a disrupted world, Martin has done the thinking for us. Here is a well-researched and practical guide on to how to build a sustainable and commercially successful business based around customer-centricity. An essential read for anyone, at any level, involved in selling products and services to customers., A masterclass for anyone who has a genuine interest in improving the experience of their customers. It is full of real-life examples of brands who have lost their way, as well as those who have found a whole new way to excel. An insightful and practical read that is an enjoyable journey. So many powerful lessons from so many different sectors, delivered with authority.
Table of Content
* Section - 00: Introduction * Section - 01: The fundamental building blocks for sustainable commercial success; * Section - 02: Buy less, eat better, experience more; * Section - 03: The fallen - The brands that have sadly bitten the dust and why; * Section - 04: The resurrected; * Section - 05: Brands that have stood the test of time and why; * Section - 06: Customer-centricity - it all adds up; * Section - 07: Employee-first - The first building block in driving customer-centric transformation; * Section - 08: Purpose before profit - The shift from value to values; * Section - 09: Diversity and inclusion - On the outside and the inside; * Section - 10: Commercially successful disruptive business models in consumer sectors; * Section - 11: If you were starting a retail business today, what would it look like?; * Section - 12: To infinity and beyond - What makes a successful bank, airline and car dealer in the 2020s?; * Section - 13: We all gravitate towards social people - The same can be said of brands; * Section - 14: Generation Z will show us the way; * Section - 15: The road map to customer-centricity; * Section - 16: Index
Copyright Date
2021
Topic
Marketing / General, Commerce, Strategic Planning
Lccn
2021-007259
Dewey Decimal
658.812
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
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物品所在地：
Jessup, Maryland, 美國
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