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Visual Merchandising and Display: Best Practices for Window Displays and Store D
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所在地：Calgary, Alberta, 加拿大
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估計於 5月31日, 五至 6月8日, 六之間送達 運送地點 43230
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- ISBN-13
- 9788417656065
- Type
- Does not apply
- ISBN
- 9788417656065
- Book Title
- Visual Merchandising and Display : Best Practices for Window Displays and Store Designs
- Item Length
- 11.6in
- Publisher
- Hoaki Books SL
- Publication Year
- 2020
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.5in
- Genre
- Design
- Topic
- Graphic Arts / Commercial & Corporate
- Item Width
- 8.3in
- Item Weight
- 32.5 Oz
- Number of Pages
- 240 Pages
關於產品
Product Information
This book constitutes an essential tool for all professionals who want to work in the field of visual merchandising in retail.
Product Identifiers
Publisher
Hoaki Books SL
ISBN-10
8417656065
ISBN-13
9788417656065
eBay Product ID (ePID)
24038410749
Product Key Features
Book Title
Visual Merchandising and Display : Best Practices for Window Displays and Store Designs
Format
Trade Paperback
Language
English
Topic
Graphic Arts / Commercial & Corporate
Publication Year
2020
Genre
Design
Number of Pages
240 Pages
Dimensions
Item Length
11.6in
Item Height
0.5in
Item Width
8.3in
Item Weight
32.5 Oz
Additional Product Features
Table of Content
THE ORIGINS OF VISUAL MERCHANDISING. Visual Merchandising today WHO IS THE VISUAL MERCHANDISER. JOB OPPORTUNITIES AND KNOWLEDGE OF THE VARIOUS DISTRIBUTION FORMATS. Multi-brand store. - Single-brand store. - Flagship store. - Concept store. - Corner. - Shop in shop. - Factory outlet. - Temporary shop. - Shopping centre. - Department store. - Franchise WHAT MAKES PEOPLE BUY. The olfactory path. - Today's consumer. COLOUR: MEANINGS AND CHARACTERISTICS. The characteristics of colour. - The meanings of colour. GRAPHICS IN VISUAL MERCHANDISING. Logo and Brand. - The psychology of shapes. - Colour as image identity. - The importance of fonts. - Window stickers. - Packaging. LIGHTING TECHNOLOGY. The origins of artificial lighting. - Light in Visual merchandising. - The use of light in the point of sale. - Parameters underlying the choice of light source. - Light sources. STAFF IN THE POINT OF SALE. THE SHOP WINDOW. Individual and cultural meanings and their function. - The "shop window structure". - Designing the window display. - The composition of the display. - Themed displays. - Do's & Don't's. FURNISHING STYLES. Baroque: glitz. - Louis XVI: opulence. - Empire: austere sumptuousness. - Tyrolean: mountain chalet. - Old America: the country of "Gone With The Wind". - English Victorian: The Victorian Age. - Art Déco: Arts Décoratifs. - Provençal: today's shabby chic. - Country: the rustic. - Arte povera: simplicity and functionality. - African Ethnic: from the savannah. - Oriental Ethnic: a dive into zen gardens. - Pop Art (New Pop or Seventies style) from Marylin to multi-colour furnishings. - Industrial: metropolitan and understatement. THE POINT OF SALE. Layout of the point of sale. - Product display arrangement. - Display stands. How to display the goods inside the store TRADE FAIR STANDS. BIBLIOGRAPHY
Target Audience
Trade
Illustrated
Yes
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物品所在地：
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