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The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources ,

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Title
The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises
ISBN
9780070522350
EAN
9780070522350
Publication Year
1996
Type
Textbook
Format
Paperback
Language
English
Publication Name
The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
Item Height
234mm
Author
Neil Rackham
Publisher
Mcgraw-Hill Education
Item Width
191mm
Subject
Marketing
Item Weight
374g
Number of Pages
224 Pages

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Product Information

Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes: Individual diagnostic exercises Illustrative case studies from leading companies Practical planning suggestions Provocative questionnaires Practice sessions to prepare you for dealing with challenging selling situations Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-13
9780070522350
eBay Product ID (ePID)
87200599

Product Key Features

Author
Neil Rackham
Publication Name
The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
Format
Paperback
Language
English
Subject
Marketing
Publication Year
1996
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Height
234mm
Item Width
191mm
Item Weight
374g

Additional Product Features

Title_Author
Neil Rackham
Country/Region of Manufacture
United States

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