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Strategy: Process, Content, Context,Bob De Wit, Ron Meyer

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Title
Strategy: Process, Content, Context
ISBN
9781861529640
EAN
9781861529640
Publication Year
2003
Type
Textbook
Format
Paperback
Language
English
Publication Name
Strategy: Process, Content, Context
Item Height
259mm
Author
Bob De Wit, Ron Meyer
Publisher
Cengage Learning Emea
Item Width
191mm
Subject
Business
Item Weight
1638g
Number of Pages
984 Pages

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Product Information

Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors' own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer's Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.

Product Identifiers

Publisher
Cengage Learning Emea
ISBN-13
9781861529640
eBay Product ID (ePID)
92115326

Product Key Features

Author
Bob De Wit, Ron Meyer
Publication Name
Strategy: Process, Content, Context
Format
Paperback
Language
English
Subject
Business
Publication Year
2003
Type
Textbook
Number of Pages
984 Pages

Dimensions

Item Height
259mm
Item Width
191mm
Item Weight
1638g

Additional Product Features

Title_Author
Bob De Wit, Ron Meyer
Country/Region of Manufacture
United Kingdom

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