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Mktg (with Mktg Online, 1 Term (6 Months) Printed Access Card)

by Lamb, Charles W.; Hair, Joe F.;... | PB | VeryGood
狀況：
很好
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... 閱讀更多內容關於物品狀況
庫存 3 件
價格：
US $6.09
大約HK$ 47.57
運費：
免費 Economy Shipping. 查看詳情— 運送
所在地：Aurora, Illinois, 美國
送達日期：
估計於 6月13日, 四至 6月15日, 六之間送達 運送地點 43230
估計送達日期 — 會在新視窗或分頁中開啟考慮到賣家的處理時間、寄出地郵遞區碼、目的地郵遞區碼、接收包裹時間，並取決於所選的運送方式以及收到全部款項全部款項 — 會在新視窗或分頁中開啟的時間。送達時間會因時而異，尤其是節日。
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eBay 物品編號：374255165742
上次更新時間： 2024-05-25 00:30:27查看所有版本查看所有版本

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物品狀況
很好
曾被閱讀過的書籍，但狀況良好。封面不存在明顯損壞，精裝本書籍含書皮。不存在缺頁或內頁受損，無褶皺或破損，同時也沒有對文字標注/標記，或在留白處書寫內容。內封面上標記可能極少。書籍的磨損和破損程度也很低。 查看所有物品狀況定義會在新視窗或分頁中開啟
賣家備註
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ...
Binding
Paperback
Weight
2 lbs
Product Group
Book
IsTextBook
No
ISBN
9781305631823
Book Title
Mktg (With Mktg Online, 1 Term (6 Months) Printed Access Card)
Book Series
New, Engaging Titles from 4ltr Press Ser.
Item Length
10.7 in
Publisher
Cengage South-Western
Edition
10
Publication Year
2016
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.7 in
Author
Carl Mcdaniel, Charles W. Lamb, Joe F. Hair
Genre
Business & Economics
Topic
Marketing / General, General
Item Width
8.3 in
Item Weight
32 Oz
Number of Pages
416 Pages

關於產品

Product Information

Learn Principles of Marketing YOUR Way with MKTG! MKTGs easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device! Collect your notes and create StudyBitsfrom interactive content as you go to remember whats important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
130563182x
ISBN-13
9781305631823
eBay Product ID (ePID)
12038445513

Product Key Features

Book Title
Mktg (With Mktg Online, 1 Term (6 Months) Printed Access Card)
Edition
10
Author
Carl Mcdaniel, Charles W. Lamb, Joe F. Hair
Format
Trade Paperback
Language
English
Topic
Marketing / General, General
Publication Year
2016
Book Series
New, Engaging Titles from 4ltr Press Ser.
Illustrator
Yes
Genre
Business & Economics
Number of Pages
416 Pages

Dimensions

Item Length
10.7 in
Item Height
0.7 in
Item Width
8.3 in
Item Weight
32 Oz

Additional Product Features

Lc Classification Number
Hf5415
Reviews
The online help was great. The games made it so it wasn't boring and I retained more of the information., I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam.
Table of Content
PART I: THE WORLD OF MARKETING. 1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. PART II: ANALYZING MARKET OPPORTUNITIES. 6. Consumer Decision Making. 7. Business Marketing. 8. Segmenting and Targeting Markets. 9. Marketing Research. PART III: PRODUCT DECISIONS. 10. Product Concepts. 11. Developing and Managing Products. 12. Services and Nonprofit Organization Marketing. PART IV: DISTRIBUTION DECISIONS. 13. Supply Chain Management and Marketing Channels. 14. Retailing. PART V: PROMOTION AND COMMUNICATION STRATEGIES. 15. Marketing Comunications. 16. Advertising, Public Relations and Sales Promotion. 17. Personal Selling and Sales Management. 18. Social Media and Marketing. PART VI: PRICING DECISIONS. 19. Pricing Concepts.
Copyright Date
2017
Lccn
2015-960054

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