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This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in Streetwear

by Hundreds, Bobby | HC | Good
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Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ... 閱讀更多內容關於物品狀況
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物品狀況
良好
曾被閱讀過的書籍,但狀況良好。封面有諸如磨痕等在內的極少損壞,但沒有穿孔或破損。精裝本書籍可能沒有書皮。封皮稍有磨損。絕大多數書頁未受損,存在極少的褶皺和破損。使用鉛筆標注文字處極少,未對文字標記,無留白處書寫文字。沒有缺頁。 查看所有物品狀況定義會在新視窗或分頁中開啟
賣家備註
“Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ...
Binding
Hardcover
Weight
1 lbs
Product Group
Book
IsTextBook
No
ISBN
0374275793
Book Title
This Is Not a T-Shirt : a Brand, a Culture, a Community--A Life in Streetwear
Item Length
8.5in
Publisher
Farrar, Straus & Giroux
Publication Year
2019
Format
Hardcover
Language
English
Item Height
1in
Author
Bobby Hundreds
Genre
Biography & Autobiography, Business & Economics, Référence
Topic
Consumer Guides, Marketing / General, New Business Enterprises, Business
Item Width
5.5in
Item Weight
15.5 Oz
Number of Pages
336 Pages

關於產品

Product Information

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the "heritage brands." The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture. In This Is Not a T-Shirt , Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds--with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand's explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby's commitment to his creative vision and to building a real community.

Product Identifiers

Publisher
Farrar, Straus & Giroux
ISBN-10
0374275793
ISBN-13
9780374275792
eBay Product ID (ePID)
27038900067

Product Key Features

Book Title
This Is Not a T-Shirt : a Brand, a Culture, a Community--A Life in Streetwear
Author
Bobby Hundreds
Format
Hardcover
Language
English
Topic
Consumer Guides, Marketing / General, New Business Enterprises, Business
Publication Year
2019
Genre
Biography & Autobiography, Business & Economics, Référence
Number of Pages
336 Pages

Dimensions

Item Length
8.5in
Item Height
1in
Item Width
5.5in
Item Weight
15.5 Oz

Additional Product Features

Lc Classification Number
Hd9940.U6
Reviews
"A comprehensive snapshot of [streetwear] culture before the Internet changed everything." -- Tyler Watamanuk, GQ "At turns poignant and laugh-out-loud funny, [ This is Not a T-Shirt is] sprinkled liberally with both business aphorisms . . . and observational humor . . . enjoyable even if you''re not familiar with the brand." -- Adam Tschorn, Los Angeles Times "Bobby is the embodiment of the type of hustle that streetwear was built on. In This is Not a T-Shirt , he maps out how to start a brand and blow it up while maintaining a core community--it''s like a streetwear bible slash history book." -- Ronnie Fieg, founder of KITH " This is Not a T-Shirt tracks the history of surf and skate culture and their relationship to streetwear--from the Zephyr skate team of the 1970s to brands like Stüssy, Supreme, BAPE, and, of course, The Hundreds, which has managed to stay relevant for more than fifteen years in a fickle market. This book is an insider''s guide to the prevailing trends in youth culture of the last few decades that highlights the importance of self-discipline and self-confidence; the same traits that made me fall in love with skateboarding at a young age." --Tony Hawk " This Is Not a T-Shirt is a story about the power of culture, the power of community, and the power of values and beliefs to shape and influence identity in ways that we sometimes overlook. It helps us understand both Bobby Hundreds and how streetwear has changed the way we think about ourselves and each other." --DeRay Mckesson "With This is Not a T-Shirt Bobby Hundreds has proven that he''s not just an incredible designer, but a literary force as well. The book is smart, funny, and gives some real insight into the ever-changing, ever-elusive Streetwear game. It''s a great reminder that art exists in many different forms and that a kid with a dream can be unstoppable." --Lena Waithe, creator of The Chi "Simply put, Bobby Hundreds is a social beast. He knows how to tell a story, where to tell that story, and he''s great at bringing people together. He''s also crazy dedicated to his work and has the laser-focused attention to detail needed to not only build an everlasting globally relevant brand, but any successful business." --Gary Vaynerchuk, author of #AskGaryVee "Building a brand is about identifying and fulfilling a need in a way that no one else can. It takes vision, dedication, and attention to detail. The Hundreds is a prime example of what it looks like when you''ve combined all these elements along with tapping into a culture and community. This is Not a T-Shirt guides you through methods and tools you can apply to get you one step closer to fulfilling your dream." --Jessica Alba, founder of The Honest Company "Bobby Hundreds is an encyclopedia of American pop culture, from breakfast cereals and Saturday morning cartoons to hardcore, punk, and hip-hop. He''s packed all of his cultural insights into This is Not a T-Shirt , a book about turning your hobbies into your passions, which he''s done his entire life. Also, we went to high school together, he was way cooler than me then, and now he''s written a book before I have, and that''s extremely annoying." --Alan Yang, co-creator of Master of None "For anyone who wants to understand the explosive streetwear phenomenon disrupting the fashion business, as well as the community-driven engagement that lies at its core, Bobby Hundreds'' This is Not A T-Shirt is an excellent place to start. One part entrepreneurship guide, one part fashion education and one part branding manual, Bobby tells fascinating stories and offers lessons that can be applied to anyone building a modern business anywhere. A must read." --Imran Amed, The Business of Fashion, "A comprehensive snapshot of [streetwear] culture before the Internet changed everything." -- Tyler Watamanuk, GQ "At turns poignant and laugh-out-loud funny, [This is Not a T-Shirt is] sprinkled liberally with both business aphorisms . . . and observational humor . . . enjoyable even if you're not familiar with the brand." -- Adam Tschorn, Los Angeles Times "Bobby is the embodiment of the type of hustle that streetwear was built on. In This is Not a T-Shirt , he maps out how to start a brand and blow it up while maintaining a core community--it's like a streetwear bible slash history book." -- Ronnie Fieg, founder of KITH " This is Not a T-Shirt tracks the history of surf and skate culture and their relationship to streetwear--from the Zephyr skate team of the 1970s to brands like Stüssy, Supreme, BAPE, and, of course, The Hundreds, which has managed to stay relevant for more than fifteen years in a fickle market. This book is an insider's guide to the prevailing trends in youth culture of the last few decades that highlights the importance of self-discipline and self-confidence; the same traits that made me fall in love with skateboarding at a young age." --Tony Hawk " This Is Not a T-Shirt is a story about the power of culture, the power of community, and the power of values and beliefs to shape and influence identity in ways that we sometimes overlook. It helps us understand both Bobby Hundreds and how streetwear has changed the way we think about ourselves and each other." --DeRay Mckesson "With This is Not a T-Shirt Bobby Hundreds has proven that he's not just an incredible designer, but a literary force as well. The book is smart, funny, and gives some real insight into the ever-changing, ever-elusive Streetwear game. It's a great reminder that art exists in many different forms and that a kid with a dream can be unstoppable." --Lena Waithe, creator of The Chi "Simply put, Bobby Hundreds is a social beast. He knows how to tell a story, where to tell that story, and he's great at bringing people together. He's also crazy dedicated to his work and has the laser-focused attention to detail needed to not only build an everlasting globally relevant brand, but any successful business." --Gary Vaynerchuk, author of #AskGaryVee "Building a brand is about identifying and fulfilling a need in a way that no one else can. It takes vision, dedication, and attention to detail. The Hundreds is a prime example of what it looks like when you've combined all these elements along with tapping into a culture and community. This is Not a T-Shirt guides you through methods and tools you can apply to get you one step closer to fulfilling your dream." --Jessica Alba, founder of The Honest Company "Bobby Hundreds is an encyclopedia of American pop culture, from breakfast cereals and Saturday morning cartoons to hardcore, punk, and hip-hop. He's packed all of his cultural insights into This is Not a T-Shirt , a book about turning your hobbies into your passions, which he's done his entire life. Also, we went to high school together, he was way cooler than me then, and now he's written a book before I have, and that's extremely annoying." --Alan Yang, co-creator of Master of None "For anyone who wants to understand the explosive streetwear phenomenon disrupting the fashion business, as well as the community-driven engagement that lies at its core, Bobby Hundreds' This is Not A T-Shirt is an excellent place to start. One part entrepreneurship guide, one part fashion education and one part branding manual, Bobby tells fascinating stories and offers lessons that can be applied to anyone building a modern business anywhere. A must read." --Imran Amed, The Business of Fashion, "Bobby is the embodiment of the type of hustle that streetwear was built on. In This is Not a T-Shirt , he maps out how to start a brand and blow it up while maintaining a core community--it's like a streetwear bible slash history book." -- Ronnie Fieg, founder of KITH " This is Not a T-Shirt tracks the history of surf and skate culture and their relationship to streetwear--from the Zephyr skate team of the 1970s to brands like Stüssy, Supreme, BAPE, and, of course, The Hundreds, which has managed to stay relevant for more than fifteen years in a fickle market. This book is an insider's guide to the prevailing trends in youth culture of the last few decades that highlights the importance of self-discipline and self-confidence; the same traits that made me fall in love with skateboarding at a young age." --Tony Hawk " This Is Not a T-Shirt is a story about the power of culture, the power of community, and the power of values and beliefs to shape and influence identity in ways that we sometimes overlook. It helps us understand both Bobby Hundreds and how streetwear has changed the way we think about ourselves and each other." --DeRay Mckesson "With This is Not a T-Shirt Bobby Hundreds has proven that he's not just an incredible designer, but a literary force as well. The book is smart, funny, and gives some real insight into the ever-changing, ever-elusive Streetwear game. It's a great reminder that art exists in many different forms and that a kid with a dream can be unstoppable." --Lena Waithe, creator of The Chi "Simply put, Bobby Hundreds is a social beast. He knows how to tell a story, where to tell that story, and he's great at bringing people together. He's also crazy dedicated to his work and has the laser-focused attention to detail needed to not only build an everlasting globally relevant brand, but any successful business." --Gary Vaynerchuk, author of #AskGaryVee "Building a brand is about identifying and fulfilling a need in a way that no one else can. It takes vision, dedication, and attention to detail. The Hundreds is a prime example of what it looks like when you've combined all these elements along with tapping into a culture and community. This is Not a T-Shirt guides you through methods and tools you can apply to get you one step closer to fulfilling your dream." --Jessica Alba, founder of The Honest Company "Bobby Hundreds is an encyclopedia of American pop culture, from breakfast cereals and Saturday morning cartoons to hardcore, punk, and hip-hop. He's packed all of his cultural insights into This is Not a T-Shirt , a book about turning your hobbies into your passions, which he's done his entire life. Also, we went to high school together, he was way cooler than me then, and now he's written a book before I have, and that's extremely annoying." --Alan Yang, co-creator of Master of None "For anyone who wants to understand the explosive streetwear phenomenon disrupting the fashion business, as well as the community-driven engagement that lies at its core, Bobby Hundreds' This is Not A T-Shirt is an excellent place to start. One part entrepreneurship guide, one part fashion education and one part branding manual, Bobby tells fascinating stories and offers lessons that can be applied to anyone building a modern business anywhere. A must read." --Imran Amed, The Business of Fashion, "A comprehensive snapshot of [streetwear] culture before the Internet changed everything." -- Tyler Watamanuk, GQ "At turns poignant and laugh-out-loud funny, [ This is Not a T-Shirt is] sprinkled liberally with both business aphorisms . . . and observational humor . . . enjoyable even if you're not familiar with the brand." -- Adam Tschorn, Los Angeles Times "Bobby is the embodiment of the type of hustle that streetwear was built on. In This is Not a T-Shirt , he maps out how to start a brand and blow it up while maintaining a core community--it's like a streetwear bible slash history book." -- Ronnie Fieg, founder of KITH " This is Not a T-Shirt tracks the history of surf and skate culture and their relationship to streetwear--from the Zephyr skate team of the 1970s to brands like Stüssy, Supreme, BAPE, and, of course, The Hundreds, which has managed to stay relevant for more than fifteen years in a fickle market. This book is an insider's guide to the prevailing trends in youth culture of the last few decades that highlights the importance of self-discipline and self-confidence; the same traits that made me fall in love with skateboarding at a young age." --Tony Hawk " This Is Not a T-Shirt is a story about the power of culture, the power of community, and the power of values and beliefs to shape and influence identity in ways that we sometimes overlook. It helps us understand both Bobby Hundreds and how streetwear has changed the way we think about ourselves and each other." --DeRay Mckesson "With This is Not a T-Shirt Bobby Hundreds has proven that he's not just an incredible designer, but a literary force as well. The book is smart, funny, and gives some real insight into the ever-changing, ever-elusive Streetwear game. It's a great reminder that art exists in many different forms and that a kid with a dream can be unstoppable." --Lena Waithe, creator of The Chi "Simply put, Bobby Hundreds is a social beast. He knows how to tell a story, where to tell that story, and he's great at bringing people together. He's also crazy dedicated to his work and has the laser-focused attention to detail needed to not only build an everlasting globally relevant brand, but any successful business." --Gary Vaynerchuk, author of #AskGaryVee "Building a brand is about identifying and fulfilling a need in a way that no one else can. It takes vision, dedication, and attention to detail. The Hundreds is a prime example of what it looks like when you've combined all these elements along with tapping into a culture and community. This is Not a T-Shirt guides you through methods and tools you can apply to get you one step closer to fulfilling your dream." --Jessica Alba, founder of The Honest Company "Bobby Hundreds is an encyclopedia of American pop culture, from breakfast cereals and Saturday morning cartoons to hardcore, punk, and hip-hop. He's packed all of his cultural insights into This is Not a T-Shirt , a book about turning your hobbies into your passions, which he's done his entire life. Also, we went to high school together, he was way cooler than me then, and now he's written a book before I have, and that's extremely annoying." --Alan Yang, co-creator of Master of None "For anyone who wants to understand the explosive streetwear phenomenon disrupting the fashion business, as well as the community-driven engagement that lies at its core, Bobby Hundreds' This is Not A T-Shirt is an excellent place to start. One part entrepreneurship guide, one part fashion education and one part branding manual, Bobby tells fascinating stories and offers lessons that can be applied to anyone building a modern business anywhere. A must read." --Imran Amed, The Business of Fashion
Copyright Date
2019
Lccn
2018-056437
Dewey Decimal
338.47687092
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes

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