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Successful Marketing Plans in a Week by Jay, Ros
by Jay, Ros | PB | Good
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所在地：Aurora, Illinois, 美國
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估計於 6月26日, 三至 6月29日, 六之間送達 運送地點 43230
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物品細節
- 物品狀況
- 良好
- 賣家備註
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781444159400
- Book Title
- Successful Marketing Plans in a Week
- Publisher
- Hodder & Stoughton
- Item Length
- 8 in
- Publication Year
- 2012
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.2 in
- Genre
- Business & Economics
- Topic
- Marketing / General
- Item Weight
- 4.2 Oz
- Item Width
- 5 in
- Number of Pages
- 128 Pages
關於產品
Product Identifiers
Publisher
Hodder & Stoughton
ISBN-10
1444159402
ISBN-13
9781444159400
eBay Product ID (ePID)
123055799
Product Key Features
Book Title
Successful Marketing Plans in a Week
Number of Pages
128 Pages
Language
English
Topic
Marketing / General
Publication Year
2012
Illustrator
Yes
Genre
Business & Economics
Type
Textbook
Format
Trade Paperback
Dimensions
Item Height
0.2 in
Item Weight
4.2 Oz
Item Length
8 in
Item Width
5 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
21
Dewey Decimal
658.8/02
Edition Description
Teacher's edition
Synopsis
Learn in a week what the experts learn in a lifetime. The ability to create a successful marketing plan is crucial to anyone who wants to advance their career. Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing plan. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success! Sunday: What is a marketing plan? Monday: Asking questions Tuesday: Researching the answers Wednesday: The objectives Thursday: Converting objects into action plans Friday: Putting the plan together Saturday: Using the marketing plan, Voters on the Move or on the Run? addresses electoral change, the reasons, and the consequences. By investigating heterogeneity of voting, and complexity of voting and its context the volume shows that increasing heterogeneity is not arbitrary and unstructured. Heterogeneity of voting rather is a way of voters dealing with the increasing complexity of the context of elections - diversified social structures, increasing differentiation of political supply,increasing complexity of the information environment. By analysing the conditions of heterogeneity and showing that the calculus of voting becomes more and more conditional in terms of what voters regard as relevant criteria for vote choice, the book demonstrates that the new feature of electoral behaviour isstructured heterogeneity. The dimensions of differentiation of the electorate are cognitive capacity and the structure of individual information acquisition systems. The book demonstrates that voters are on the move looking for appropriate answers to new complexities rather than on the run. The book uses data predominantly from the German Longitudinal Election Study (GLES), and also comparative data from the Comparative Study of Electoral Systems (CSES). Cross-sectional analysis is complementedby long- and short-term dynamic analyses with panel data, and comparative analyses., Learn in a week what the experts learn in a lifetime. The ability to create a successful marketing plan is crucial to anyone who wants to advance their career. Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing plan. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success Sunday: What is a marketing plan? Monday: Asking questions Tuesday: Researching the answers Wednesday: The objectives Thursday: Converting objects into action plans Friday: Putting the plan together Saturday: Using the marketing plan
LC Classification Number
HF5415.13
Copyright Date
2013
ebay_catalog_id
4
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物品所在地：
Aurora, Illinois, 美國
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| 免運費 | 美國 | Economy Shipping | 估計於 6月26日, 三至 6月29日, 六之間送達 運送地點 43230 |
| US $15.99（大約 HK$ 124.81） | 美國 | Expedited Shipping | 估計會在 6月26日, 三或之前送達 運送地點 43230 |
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Nice book in gently used condition and was shipped fast with care
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Nice book in good condition shipped out fast