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Fundamentals of Public Relations and Marketing Com
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- Book Title
- Fundamentals of Public Relations and Marketing Com
- ISBN
- 9781772120448
- Publication Year
- 2015
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Fundamentals of Public Relations and Marketing Communications in Canada
- Item Height
- 229 mm
- Publisher
- University of Alberta Press, Marsha D'Angelo, John E.C. Cooper, Colin Babiuk, Sandra L. Braun, Wendy Campbell, Ange Frymire Fleming, Mark Hunter LaVigne
- Subject
- Marketing, Business
- Item Weight
- 780 g
- Item Width
- 152 mm
- Number of Pages
- 536 Pages
關於產品
Product Information
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application-and generously supplemented with examples and case studies-the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D'Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
Product Identifiers
Publisher
University of Alberta Press, Marsha D'Angelo, John E.C. Cooper, Colin Babiuk, Sandra L. Braun, Wendy Campbell, Ange Frymire Fleming, Mark Hunter LaVigne
ISBN-13
9781772120448
eBay Product ID (ePID)
212963217
Product Key Features
Number of Pages
536 Pages
Language
English
Publication Name
Fundamentals of Public Relations and Marketing Communications in Canada
Publication Year
2015
Subject
Marketing, Business
Type
Textbook
Format
Paperback
Dimensions
Item Height
229 mm
Item Weight
780 g
Item Width
152 mm
Additional Product Features
Editor
Leah-Ann Lymer, William Wray Carney
Country/Region of Manufacture
Canada
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- AT 685613994
- GB 203170464
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