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The Nonprofit Communications Engine: A Leader's Guide to Managin

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Book Title
The Nonprofit Communications Engine: A Leader's Guide to Managin
ISBN
9781733355308
Publication Year
2020
Type
Textbook
Format
Hardcover
Language
English
Publication Name
The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications
Item Height
216 mm
Author
Sarah Durham
Publisher
BIG Duck Studio
Subject
Business
Item Weight
413 g
Item Width
140 mm
Number of Pages
218 Pages

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Product Information

Nonprofits power much of what's good in society today. They support, preserve, advocate, and defend, while helping us understand and navigate complex issues and landscapes. It's hard work, and it relies on building relationships between board members who govern, clients and members who enjoy or rely on services, and supporters who take action and donate to advance the organization's mission. Communicating clearly and effectively is critical to building strong relationships, but many nonprofits are under-resourced communicators. They lack staff expertise, capacity, and funding. In addition, marketing and communications best practices specific to the needs of nonprofits are scarce. It's hard for many nonprofits to know what to prioritize and where to spend limited resources. This book outlines a simple model for nonprofit communicators and leaders that makes it easier for them to leverage communications in order to advance their mission. Nonprofit CEOs and staff who manage communications can use this book to set clearer goals, guide their planning and activities, identify gaps in their expertise, and discover opportunities to strengthen their communications.

Product Identifiers

Publisher
BIG Duck Studio
ISBN-13
9781733355308
eBay Product ID (ePID)
18046703161

Product Key Features

Publication Year
2020
Subject
Business
Number of Pages
218 Pages
Language
English
Publication Name
The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications
Type
Textbook
Author
Sarah Durham
Format
Hardcover

Dimensions

Item Height
216 mm
Item Weight
413 g
Item Width
140 mm

Additional Product Features

Title_Author
Sarah Durham

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