第 1/1 張圖片
Primalbranding : Create Zealots for Your Brand, Your Company, and Your Future...
狀況：
庫存 5 件
運費：
所在地：Jessup, Maryland, 美國
送達日期：
估計於 6月11日, 二至 6月22日, 六之間送達 運送地點 43230
退貨：
保障：
請參閱物品說明或聯絡賣家以取得詳細資料。閱覽全部詳情查看保障詳情
（不符合「eBay 買家保障方案」資格）
物品細節
- 物品狀況
- 全新: 全新，未閱讀過和使用過的書籍，狀況完好，不存在缺頁或內頁受損。 查看所有物品狀況定義會在新視窗或分頁中開啟
- ISBN
- 9781451655315
- Book Title
- Primalbranding : Create Belief Systems That Attract Communities
- Item Length
- 8.4in
- Publisher
- Free Press
- Publication Year
- 2011
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7in
- Genre
- Business & Economics
- Topic
- Marketing / General, Consumer Behavior, General, Strategic Planning
- Item Width
- 5.5in
- Item Weight
- 7.6 Oz
- Number of Pages
- 272 Pages
關於產品
Product Information
"Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book." --Daniel H. Pink, author of When: The Scientific Secrets of Perfect Timing In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers, revealing the seven components that will help every company and marketer capture the public imagination--and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, and breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primalbranding , Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image, from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primalbranding presents a world of new possibilities for everyone trying to spark public appeal--and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.
Product Identifiers
Publisher
Free Press
ISBN-10
1451655312
ISBN-13
9781451655315
eBay Product ID (ePID)
109126255
Product Key Features
Book Title
Primalbranding : Create Belief Systems That Attract Communities
Format
Trade Paperback
Language
English
Topic
Marketing / General, Consumer Behavior, General, Strategic Planning
Publication Year
2011
Genre
Business & Economics
Number of Pages
272 Pages
Dimensions
Item Length
8.4in
Item Height
0.7in
Item Width
5.5in
Item Weight
7.6 Oz
Additional Product Features
Lc Classification Number
Hd69.B7h3485 2006
Reviews
"Primal branding is untraditional, it's emotional, and it's depth rather than breadth." -- Dave Williams, VP Consumer Centricity, Best Buy, "What Jim Collins's Built to Last did for companies, Primalbranding does for brands...a must-have for any brand that wants to spot-weld itself to the hearts of customers." --Luke Sullivan, author of Hey Whipple, Squeeze This: A Guide to Creating Great Ads, "What Jim Collins's Built to Last did for companies, Primal branding does for brands...a must-have for any brand that wants to spot-weld itself to the hearts of customers." -- Luke Sullivan, author of Hey Whipple, Squeeze This: A Guide to Creating Great Ads, "The seven factors of Primalbranding provide a structure by which all types of entities from companies to countries to religions can create a unique identity. Everyone involved with creating and managing an image should understand these factors." --Michael J. Houston, Interim Dean, Carlson School of Management, University of Minnesota, " Primalbranding is untraditional, it's emotional, and it's depth rather than breadth." --Dave Williams, VP Consumer Centricity, Best Buy, "The seven factors of Primal branding provide a structure by which all types of entities from companies to countries to religions can create a unique identity. Everyone involved with creating and managing an image should understand these factors." -- Michael J. Houston, Interim Dean, Carlson School of Management, University of Minnesota, " Primalbranding takes you deep into branding territory, to a place that other so-called branding experts haven't even imagined. This innovative presentation is credible, incredible, and curiously compelling. It's a deep dive into a new design culture, one that is sure to resonate with today's consumers." --Robyn Waters, founder, author of Trendmaster's Guide, and former VP Trend, Design, and Product Development, Target, "A crash course in branding. It's so easy to understand, I felt myself saying 'of course.' It's exactly what many companies should be doing, but are not." --Christian Korbes, Senior Director, LEGO Central Europe, "As in most good books, one idea alone is worth the price and the time. In Primal branding, it's the 'creation story.' That story is often at the heart of being different and successful." -- Jack Trout, marketing expert, author of Positioning, "Primal branding takes you deep into branding territory, to a place that other so-called branding experts haven't even imagined. This innovative presentation is credible, incredible, and curiously compelling. It's a deep dive into a new design culture, one that is sure to resonate with today's consumers." -- Robyn Waters, founder, author of Trendmaster's Guide, and former VP Trend, Design, and Product Development, Target, "A crash course in branding. It's so easy to understand, I felt myself saying 'of course.' It's exactly what many companies should be doing, but are not." -- Christian Korbes, Senior Director, LEGO Central Europe, "What do Starbucks, Apple, the Marine Corps, and Cesar Chavez have in common? They create what Hanlon calls 'a culture of belief.' Primal branding cracks the code of these cultures -- and offers a fascinating look at why people respond so ferociously to them. Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book." --Dan Pink, author of When: The Scientific Secrets to Perfect Timing, "What do Starbucks, Apple, the Marine Corps, and Cesar Chavez have in common? They create what Hanlon calls 'a culture of belief.' Primal branding cracks the code of these cultures -- and offers a fascinating look at why people respond so ferociously to them. Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book." -- Dan Pink, author of A Whole New Mind: Moving from the Information Age to the Conceptual Age, "As in most good books, one idea alone is worth the price and the time. In Primalbranding , it's the 'creation story.' That story is often at the heart of being different and successful." --Jack Trout, marketing expert, author of Positioning
Copyright Date
2006
Dewey Decimal
658.8/27
Intended Audience
Trade
Dewey Edition
22
賣家提供的物品說明
運費與處理費
物品所在地：
Jessup, Maryland, 美國
運送地點
不丹, 中國, 中國台灣, 中國澳門, 中國香港, 中非共和國, 丹麥, 亞塞拜疆共和國, 亞美尼亞, 以色列, 伯利茲, 佛得角群島, 保加利亞, 克羅地亞共和國, 冰島, 列支敦士登, 利比利亞, 剛果共和國, 剛果民主共和國, 加拿大, 加納, 加蓬共和國, 匈牙利, 南非, 南韓, 卡塔爾, 印尼, 印度, 危地馬拉, 厄瓜多爾, 厄立特里亞, 吉布提, 吉爾吉斯, 哈薩克, 哥倫比亞, 哥斯達黎加, 喀麥隆, 土庫斯安德凱科斯群島, 圭亞那, 坦桑尼亞, 埃及, 埃塞俄比亞, 基里巴斯, 塞內加爾, 塞拉利昂, 塞浦路斯, 塞爾維亞, 墨西哥, 多哥, 多明尼加共和國, 奧地利, 孟加拉, 安圭拉島, 安提瓜和巴布達, 安道爾, 尼加拉瓜, 尼日爾, 尼泊爾, 巴哈馬, 巴基斯坦, 巴布亞新畿內亞, 巴拉圭, 巴拿馬, 巴林, 布基納法索, 布隆迪, 希臘, 幾內亞, 幾內亞比索, 德國, 意大利, 愛沙尼亞, 愛爾蘭, 所羅門群島, 拉脫維亞, 挪威, 捷克共和國, 摩洛哥, 摩爾多瓦, 摩納哥, 斐濟, 斯洛伐克, 斯洛文尼亞, 斯里蘭卡, 新加坡, 日本, 智利, 柬埔寨, 格陵蘭, 格雷納達, 格魯吉亞, 梵蒂岡, 歐洲, 比利時, 汶萊, 波斯尼亞和黑塞哥維那, 波蘭, 泰國, 津巴布韋, 洪都拉斯, 海地, 湯加, 澳洲, 烏干達, 烏茲別克, 牙買加, 特里尼達和多巴哥, 玻利維亞, 瑙魯, 瑞典, 瑞士, 瓦利斯和富圖納群島, 瓦努阿圖, 甘比亞, 百慕達群島, 盧旺達, 盧森堡, 直布羅陀, 科威特, 科特迪瓦（象牙海岸）, 秘魯, 突尼斯, 立陶宛, 約旦, 納米比亞, 紐西蘭, 羅馬尼亞, 美洲, 聖基茨-尼維斯, 聖文森和格瑞那丁, 聖盧西亞, 聖馬力諾, 肯亞, 芬蘭, 英國, 茅利塔尼亞, 荷蘭, 莫桑比克, 菲律賓, 葡萄牙, 蒙古, 蒙特色拉特島, 薩爾瓦多, 蘇里南, 西班牙, 西薩摩亞, 貝寧, 贊比亞, 赤道幾內亞, 越南, 開曼群島, 阿富汗, 阿拉伯聯合酋長國, 阿曼, 阿根廷, 阿爾及利亞, 阿爾巴尼亞, 阿魯巴, 馬來西亞, 馬拉維, 馬爾代夫, 馬耳他, 馬達加斯加, 馬里, 黎巴嫩, 黑山
排除：
APO/FPO, 乍德, 也門, 俄羅斯聯邦, 利比亞, 博茨瓦納, 土庫曼, 土耳其, 塔吉克, 塞舌爾, 委內瑞拉, 安哥拉, 寮國, 尼日利亞, 巴西, 巴貝多, 斯威士蘭, 新喀里多尼亞, 毛里求斯, 沙特阿拉伯, 法國, 法屬圭亞那, 法屬玻里尼西亞, 烏克蘭, 烏拉圭, 瓜德羅普島, 留尼汪島, 美國領地, 聖皮耶與密克隆群島, 萊索托, 馬其頓, 馬提尼克島
| 運費與處理費 | 每加一件物品 | 運送地點 | 運送方式 | 運送*查看送達備註 |
|---|---|---|---|---|
| 免運費 | 免費 | 美國 | Economy Shipping | 估計於 6月11日, 二至 6月22日, 六之間送達 運送地點 43230 |
| 處理時間 |
|---|
| 通常會在收到所有款項後的 10 個工作日內發貨。 |
| 稅項 |
|---|
| 賣家將對以下州別的買家收取銷售稅： |
物品編號 384840156994 的銷售稅
物品編號 384840156994 的銷售稅
賣家會對寄往以下各州的物品收取銷售稅：
| 州／省 | 銷售稅稅率 |
|---|
退貨政策
| 收到物品後聯絡賣家的期限： | 退款方式 |
|---|---|
| 14 日 | 退款 |
買家負責支付退貨運費。
賣家信用評價 （341,897）
r***r (3021)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
great. Thanks for the great service.
d***c (471)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
I am enjoying my book from the seller. The whole transaction great. I would recommend this seller to everyone. Thanks
6***_ (183)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
Thanks