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THINK Public Relations by Glen Cameron, Dennis Wilcox, Bryan Reber PAPERBACK

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ISBN
9780205857258
Subject Area
Business & Economics
Publication Name
Think Public Relations
Publisher
Pearson Education
Item Length
10.9 in
Subject
Public Relations
Publication Year
2012
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.8 in
Author
Dennis Wilcox, Bryan Reber, Glen Cameron, Jae-Hwa Shin
Item Weight
31.2 Oz
Item Width
8.4 in
Number of Pages
424 Pages

關於產品

Product Identifiers

Publisher
Pearson Education
ISBN-10
0205857256
ISBN-13
9780205857258
eBay Product ID (ePID)
117153079

Product Key Features

Number of Pages
424 Pages
Publication Name
Think Public Relations
Language
English
Subject
Public Relations
Publication Year
2012
Type
Textbook
Subject Area
Business & Economics
Author
Dennis Wilcox, Bryan Reber, Glen Cameron, Jae-Hwa Shin
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
31.2 Oz
Item Length
10.9 in
Item Width
8.4 in

Additional Product Features

Edition Number
2
Intended Audience
College Audience
LCCN
2012-020402
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
659.2
Synopsis
THINK Currency. THINK Relevancy. THINK Public Relations-- The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. KEY TOPICS: Improve Critical Thinking--Questions and cases throughout the text encourage students to think critically about public relations topics; Engage Students--An appealing visual design and real-world applications engage students in the material. MARKET: For those interested in a visually-appealing introduction to public relations., -- THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experience This program will provide a better teaching and learning experience--for you and your students. Here's how: Improve Critical Thinking --Questions and cases throughout the text encourage students to think critically about public relations topics. Engage Students --An appealing visual design and real-world applications engage students in the material. Apply Ethics -- Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today., THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management. A better teaching and learning experience This program will provide a better teaching and learning experience--for you and your students. Here's how: Personalize Learning --MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical Thinking --Questions and cases throughout the text encourage students to think critically about public relations topics. Engage Students --An appealing visual design and real-world applications engage students in the material. Apply Ethics -- Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today. Support Instructors --Activities and assessment in MySearchLab offer instructors supplemental materials to help their students succeed.
LC Classification Number
HM1221.T55 2013
Copyright Date
2013
ebay_catalog_id
4

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