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Electronic Commerce 2018: A Managerial and Social Networks Perspective by Efraim

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ISBN-13
9783319864600
Type
NA
Publication Name
NA
ISBN
9783319864600
Book Title
Electronic Commerce 2018:A Managerial and Social Networks Perspective
Item Length
11in
Original Language
English
Publisher
Springer International Publishing A&G
Publication Year
2018
Format
Trade Paperback
Language
English
Author
Efraim Turban, Jae Kyu Lee, David King, Jon Outland, Ting-Peng Liang
Genre
Computers, Business & Economics
Topic
Management Information Systems, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / General (See Also Computers / Electronic Commerce)
Item Width
8.3in
Item Weight
58 Oz
Number of Pages
Xxviii, 636 Pages

關於產品

Product Information

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

Product Identifiers

Publisher
Springer International Publishing A&G
ISBN-10
3319864602
ISBN-13
9783319864600
eBay Product ID (ePID)
14038547693

Product Key Features

Book Title
Electronic Commerce 2018:A Managerial and Social Networks Perspective
Author
Efraim Turban, Jae Kyu Lee, David King, Jon Outland, Ting-Peng Liang
Original Language
English
Format
Trade Paperback
Language
English
Topic
Management Information Systems, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year
2018
Genre
Computers, Business & Economics
Number of Pages
Xxviii, 636 Pages

Dimensions

Item Length
11in
Item Width
8.3in
Item Weight
58 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Hf5548.32-.33
Edition Number
9
Table of Content
Chapter 1. Overview of Electronic Commerce.- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools.- Chapter 3. Retailing in Electronic Commerce: Products and Services.- Chapter 4. Business-to-Business E-Commerce.- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy and P2P Commerce.- Chapter 6. Mobile Commerce and the Internet of Things.- Chapter 7. Intelligent (Smart) E-Commerce.- Chapter 8. Social Commerce: Foundations, Social Marketing, and Advertising.- Chapter 9. Social Enterprise and Other Social Commerce Topics.- Chapter 10. Marketing and Advertising in E-Commerce.- Chapter 11. E-Commerce Security and Fraud Issues and Protections.- Chapter 12. Electronic Commerce Payment Systems.- Chapter 13. Order Fulfillment along the Supply Chain in E-Commerce.- Chapter 14. EC Strategy, Globalization, SMEs and Implementation.- Chapter 15. E-Commerce: Regulatory, Ethical, and Social Environments.
Copyright Date
2018
Dewey Decimal
658.054678
Series
Springer Texts in Business and Economics Ser.
Dewey Edition
23
Illustrated
Yes

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