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Management and Marketing of Services (Contemporary Business),Pet

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Book Title
Management and Marketing of Services (Contemporary Business),Pet
ISBN
9780750635943
EAN
9780750635943
Publication Year
1999
Type
Textbook
Format
Paperback
Language
English
Publication Name
Management and Marketing of Services
Item Height
234 mm
Author
Angela Cottam, Peter Mudie
Publisher
Taylor & Francis LTD
Item Width
156 mm
Subject
Management, Business
Item Weight
544 g
Number of Pages
320 Pages

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Product Information

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780750635943
eBay Product ID (ePID)
89619715

Product Key Features

Author
Angela Cottam, Peter Mudie
Publication Name
Management and Marketing of Services
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
1999
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Height
234 mm
Item Width
156 mm
Item Weight
544 g

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Peter Mudie, Angela Cottam

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