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MindTap Marketing, 1 Term (6 Months) Printed Access Card for Lamb/Hair/Mcdaniel - 第 1/1 張圖片
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MindTap Marketing, 1 Term (6 Months) Printed Access Card for Lamb/Hair/Mcdaniel

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全新
價格：
US $20.00
大約HK$ 156.47
運費：
US $4.13（大約 HK$ 32.31） 經濟運送方式. 查看詳情— 運送
所在地：Upland, California, 美國
送達日期：
估計於 6月7日, 五至 6月11日, 二之間送達 運送地點 43230
估計運送時間是透過我們的獨家工具，根據買家與物品所在地的距離、所選的運送服務、賣家的運送紀錄及其他因素，計算大概的時間。送達時間會因時而異，尤其是節日。
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eBay 物品編號：385700652227

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物品狀況
全新: 全新，未閱讀過和使用過的書籍，狀況完好，不存在缺頁或內頁受損。 查看所有物品狀況定義會在新視窗或分頁中開啟
ISBN
9781337912273
Publication Year
2017
Format
Online Resource
Language
English
Book Title
Mindtap Marketing, 1 Term (6 Months) Printed Access Card for Lamb/Hair/Mcdaniel 's Mktg12
Author
Carl Mcdaniel, Charles W. Lamb, Joe F. Hair
Publisher
Cengage South-Western
Genre
Business & Economics
Topic
Marketing / General, General
Item Weight
0.4 Oz

關於產品

Product Information

MindTap Marketing for Lamb/Hair/Mcdaniel's MKTG, 12th Edition helps you learn on your terms. INSTANT ACCESS IN YOUR POCKET. Take advantage of the MindTap Mobile App to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. MINDTAP HELPS YOU CREATE YOUR OWN POTENTIAL. GEAR UP FOR ULTIMATE SUCCESS. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you'll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. MINDTAP HELPS YOU OWN YOUR PROGRESS. MAKE YOUR TEXTBOOK YOURS. No one knows what works for you better than you. Highlight key text, add notes and create custom flashcards. When it's time to study, everything you've flagged or noted can be gathered into a guide you can organize.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1337912271
ISBN-13
9781337912273
eBay Product ID (ePID)
22050379608

Product Key Features

Book Title
Mindtap Marketing, 1 Term (6 Months) Printed Access Card for Lamb/Hair/Mcdaniel 's Mktg12
Author
Carl Mcdaniel, Charles W. Lamb, Joe F. Hair
Format
Online Resource
Language
English
Topic
Marketing / General, General
Publication Year
2017
Genre
Business & Economics

Dimensions

Item Weight
0.4 Oz

Additional Product Features

Edition Number
12
Table of Content
Part I: THE WORLD OF MARKETING. 1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. Part II: ANALYZING MARKETING OPPORTUNITIES. 6. Consumer Decision Making. 7. Business Marketing. 8. Segmenting and Targeting Markets. 9. Marketing Research. Part III: PRODUCT DECISIONS. 10. Product Concepts. 11. Developing and Managing Products. 12.Services and Nonprofit Organization Marketing. Part IV: DISTRIBUTION DECISIONS. 13. Supply Chain Management and Marketing Channels. 14. Retailing. Part V: PROMOTION AND COMMUNICATION STRATEGIES. 15. Marketing Communications. 16. Advertising, Public Relations, and Sales Promotion. 17. Personal Selling and Sales Management. 18. Social Media and Marketing. Part VI: PRICING DECISIONS. 19. Pricing Concepts. Endnotes. Index. Student/Instructor Review Cards.
Copyright Date
2019

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