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Design Thinking for Business Growth : How to Design and Scale Business Models...

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ISBN
9781119815150
Book Title
Design Thinking for Business Growth : How to Design and Scale Business Models and Business Ecosystems
Item Length
9.4in
Publisher
Wiley & Sons, Incorporated, John
Publication Year
2022
Format
Trade Paperback
Language
English
Item Height
0.9in
Author
Michael Lewrick
Genre
Design, Business & Economics
Topic
Entrepreneurship, Product, Economics / General, Management
Item Width
7.3in
Item Weight
29.7 Oz
Number of Pages
352 Pages

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Product Information

Reinvigorate your innovation approach with business ecosystems In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services. Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you'll need to make your own ecosystem a success. Fleshed out case studies and examples of companies with successful business ecosystem initiatives A mindset for business growth, including the use of "design lenses" and the exploitation of momentum and speed to facilitate innovation Practical exercises to better understand and implement the ideas discussed in the book Perfect for founders, managers, and executives in industries of all types, Design Thinking for Business Growth also belongs in the libraries of product managers, department heads, and non-profit professionals who wish to better understand how to develop new and innovative ideas that lead to company growth and success. With a topical view of the design paradigm, Design Thinking for Business Growth complements the international bestsellers The Design Thinking Playbook and The Design Thinking Toolbox . If you are ready to apply a new design thinking mindset for remarkable business growth, Design Thinking for Business Growth is your ultimate tool for success.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119815150
ISBN-13
9781119815150
eBay Product ID (ePID)
6050388476

Product Key Features

Book Title
Design Thinking for Business Growth : How to Design and Scale Business Models and Business Ecosystems
Author
Michael Lewrick
Format
Trade Paperback
Language
English
Topic
Entrepreneurship, Product, Economics / General, Management
Publication Year
2022
Genre
Design, Business & Economics
Number of Pages
352 Pages

Dimensions

Item Length
9.4in
Item Height
0.9in
Item Width
7.3in
Item Weight
29.7 Oz

Additional Product Features

Lc Classification Number
Hd30.28.L4944 2022
Table of Content
Motivation for this book 14 Mindshifts 20 Design thinking for business growth 30 Definition of ecosystems as growth lever 47 Exercise: Start thinking in terms of ecosystems. Now! 72 Ecosystem Strategy 88 Design lenses toolbox 156 Reflection on design thinking for business growth 272 Design thinking for business growth examples 282
Copyright Date
2022
Lccn
2021-062101
Dewey Decimal
658.4012
Intended Audience
Trade
Series
Design Thinking Ser.
Dewey Edition
23
Illustrated
Yes

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