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Champagne in Britain, 1800-1914 : How the British Transformed a French Luxury...

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Book Title
Champagne in Britain, 1800-1914 : How the British Transformed a F
ISBN
9781350212930
Subject Area
Business & Economics, History
Publication Name
Champagne in Britain, 1800-1914 : How the British Transformed a French Luxury
Item Length
9.2 in
Publisher
Bloomsbury Academic & Professional
Subject
Social History, Commerce, Europe / Great Britain / General, Corporate & Business History
Publication Year
2023
Series
Food in Modern History: Traditions and Innovations Ser.
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.7 in
Author
Graham Harding
Item Width
6.1 in
Item Weight
15.6 Oz
Number of Pages
312 Pages

關於產品

Product Information

Winner of the 2022 OIV AWARD 2022 in the History category From its introduction to British society in the mid-17th century champagne has been a wine of elite celebration and hedonism. Champagne in Britain, 1800-1914 is the first book for over a century to study this iconic drink in Britain. Following the British wine market from 1800 to 1914, Harding shows how champagne was consumed by, branded for and marketed to British society. Not only did the champagne market form the foundations of the luxury market we know today, this book shows how it was integral to a number of 19th century social concerns such as the 'temperate turn', anxieties over adulteration and the increasingly prosperous British middle class. Using archival sources from major French producers such as Moët & Chandon, Veuve Clicquot and Pommery & Greno alongside records from British distributors, newspapers, magazines and wine literature, Champagne in Britain shows how champagne became embedded in the habits of Victorian society. Illustrating the social and marketing dynamics that centered on champagne's luxury status, it reveals the importance of fashion as a driver of choice, the power of the label and the illusion of scarcity. It shows how, through the reach of imperial Britain, the British taste for Champagne spread across the globe and became a marker for status and celebration.

Product Identifiers

Publisher
Bloomsbury Academic & Professional
ISBN-10
1350212938
ISBN-13
9781350212930
eBay Product ID (ePID)
19050104316

Product Key Features

Author
Graham Harding
Publication Name
Champagne in Britain, 1800-1914 : How the British Transformed a French Luxury
Format
Trade Paperback
Language
English
Subject
Social History, Commerce, Europe / Great Britain / General, Corporate & Business History
Publication Year
2023
Series
Food in Modern History: Traditions and Innovations Ser.
Type
Textbook
Subject Area
Business & Economics, History
Number of Pages
312 Pages

Dimensions

Item Length
9.2 in
Item Height
0.7 in
Item Width
6.1 in
Item Weight
15.6 Oz

Additional Product Features

Lc Classification Number
Hf6161.W65h37 2023
Reviews
Fascinating... not only as a window into the specific world of champagne but also broadly speaking in terms of the evolution of branding over that period of time., "Fascinating... not only as a window into the specific world of champagne but also broadly speaking in terms of the evolution of branding over that period of time." --Tamlyn Currin, Jancis Robinson "This book is attractively produced and illustrated and will be an indispensable reference for both wine historians and those interested in marketing strategies in industrializing Europe before the Great War. It also makes good reading." -- Food & History, "Fascinating... not only as a window into the specific world of champagne but also broadly speaking in terms of the evolution of branding over that period of time." -- Jancis Robinson, "Fascinating... not only as a window into the specific world of champagne but also broadly speaking in terms of the evolution of branding over that period of time." --Tamlyn Currin, Jancis Robinson
Table of Content
List of figures List of tables Acknowledgements List of abbreviations 1. Introduction 2. Framing the Market: Wine in Britain, 1800-1914 3. Champgane, 1800-1860 4. 'A Smart Agent and Lavish Expenditure'? The Distribution and Marketing of Champagne, 1860-76 5. 'Taste Changes Very Fast': Consumers and Consumption, 1860-75 6. Votaries of Fashion? Changing Consumer Tastes, 1876-1914 7. 'The Magic of Brand': The Marketing and Branding of Champagne, 1876-1914 8. Conclusion: A Luxury Transformed Bibliography Index
Target Audience
College Audience
Dewey Decimal
381
Dewey Edition
23
Illustrated
Yes

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