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Shopping 3.0 By Cor Molenaar
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- Book Title
- Shopping 3.0 By Cor Molenaar
- ISBN
- 9781409417644
- Publication Year
- 2010
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Shopping 3.0: Shopping, the Internet or Both?
- Item Height
- 246mm
- Publisher
- Taylor & Francis Ltd
- Item Width
- 174mm
- Subject
- Management, Marketing, Business
- Item Weight
- 635g
- Number of Pages
- 226 Pages
關於產品
Product Information
Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. Logic dictates that there is no one single strategy that will work for all retailers; some of them may indeed benefit from investing in e-retailing solutions and the Internet but for others, success will lie in developing a service based on customer experience or one with some apparently bespoke elements; a strategy to appeal to customers as individuals. Shopping 3.0 examines all these changes. It sketches the world of consumers; those who make their purchases from the comfort of their armchair and those who enjoy shopping with friends. Cor Molenaar explores the impact of changing consumer attitudes to shopping; the role of new technology in future retailing and the changing face of both city centre and out of town shops and malls. Shopping 3.0 offers a welcome helping hand for retailers, both physical and web-based shopkeepers; something to help you make sense of the ongoing revolution in shopping and to plan or adjust your business strategy to enable you not just to survive but to thrive in a world that will look very different in a few years time.
Product Identifiers
Publisher
Taylor & Francis Ltd
ISBN-13
9781409417644
eBay Product ID (ePID)
107630829
Product Key Features
Publication Name
Shopping 3.0: Shopping, the Internet or Both?
Format
Hardcover
Language
English
Subject
Management, Marketing, Business
Publication Year
2010
Type
Textbook
Number of Pages
226 Pages
Dimensions
Item Height
246mm
Item Width
174mm
Item Weight
635g
Additional Product Features
Country/Region of Manufacture
United Kingdom
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- GB 724498118
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