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Product Information

Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'.Virtually Free takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader through marketing their own products and services effectively and cheaply using the level playing field of the internet and will prove especially useful to small business owners and managers.

Product Identifiers

Publisher
Bloomsbury Publishing PLC
ISBN-13
9781408100721
eBay Product ID (ePID)
95988491

Product Key Features

Author
Nick Wilde, Philip R. Holden
Publication Name
Virtually Free Marketing: Harnessing the Power of the Web for Your Small Business
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2008
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Height
198mm
Item Width
129mm
Item Weight
368g

Additional Product Features

Title_Author
Nick Wilde, Philip R. Holden
Country/Region of Manufacture
United Kingdom

商業賣家資料

增值稅識別編號:
  • GB 242692990
The Cotswold Library

The Cotswold Library

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