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Market Research in Practice: A Guide to the Basics By Paul N Hag
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- Book Title
- Market Research in Practice: A Guide to the Basics By Paul N Hag
- ISBN
- 9780749441807
- Publication Year
- 2004
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Market Research in Practice: a Guide to the Basics
- Item Height
- 215mm
- Publisher
- Kogan Page Ltd
- Item Width
- 136mm
- Subject
- Marketing
- Item Weight
- 381g
- Number of Pages
- 272 Pages
關於產品
Product Information
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
Product Identifiers
Publisher
Kogan Page Ltd
ISBN-13
9780749441807
eBay Product ID (ePID)
95786378
Product Key Features
Publication Name
Market Research in Practice: a Guide to the Basics
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2004
Type
Textbook
Number of Pages
272 Pages
Dimensions
Item Height
215mm
Item Width
136mm
Item Weight
381g
Additional Product Features
Series Title
Market Research in Practice
Country/Region of Manufacture
United Kingdom
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增值稅識別編號：
- GB 724498118
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