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Visual Merchandising and Display: Bundle Book + Studio Access Card by Martin M.
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所在地：Calgary, Alberta, 加拿大
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估計於 6月7日, 五至 6月15日, 六之間送達 運送地點 43230
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- ISBN-13
- 9781501315367
- Book Title
- Visual Merchandising and Display
- ISBN
- 9781501315367
- Publication Year
- 2018
- Type
- Textbook
- Format
- Trade Paperback / Merchandise, Other
- Language
- English
- Publication Name
- Visual Merchandising and Display : Bundle Book + Studio Access Card
- Item Height
- 1.6in
- Item Length
- 11.1in
- Publisher
- Bloomsbury Academic & Professional
- Item Width
- 8.6in
- Item Weight
- 54.9 Oz
- Number of Pages
- 416 Pages
關於產品
Product Information
This new edition of the best-selling text is for anyone working in and learning about the exciting industry of visual merchandising. Martin Pegler and new co-author Anne Kong (FIT) zero in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of examples from around the world, this text reveals how retailers can optimize their image with their target marketing by adding interest to window and interior displays. New sections on branding have been added to select chapters to guide readers toward ways of incorporating this important topic into their visual merchandising strategy. - Contains six new case studies and extensively revised and updated images - Updated chapters on lighting, fixtures, and interactive media reflecting the latest technology and practices - Expanded sections on store planning including more information about CAD programs, floor plans and planograms - New sections on Tools for Getting a Job including creating your own website and using platforms like Behance to showcase your portfolio - Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising Visual Merchandising and Display STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions -Watch videos that bring chapter concepts to life This bundle includes Visual Merchandising and Display, 7th Edition and Visual Merchandising and Display STUDIO Access Card.
Product Identifiers
Publisher
Bloomsbury Academic & Professional
ISBN-10
1501315366
ISBN-13
9781501315367
eBay Product ID (ePID)
235295177
Product Key Features
Publication Name
Visual Merchandising and Display : Bundle Book + Studio Access Card
Format
Trade Paperback / Merchandise, Other
Language
English
Publication Year
2018
Type
Textbook
Number of Pages
416 Pages
Dimensions
Item Length
11.1in
Item Height
1.6in
Item Width
8.6in
Item Weight
54.9 Oz
Additional Product Features
Number of Volumes
2 Vols.
Lc Classification Number
Hf5845.P364 2018
Edition Number
7
Reviews
This is the only book, I have ever used in my ten years of teaching visuals. This book is unique in that is the only one of its kind to explore this area of the industry., This book is quite comprehensive and is a great resource for covering both breadth of content and depth of the 'why' behind the 'what' components. The photographs used are wonderful. . .It is both an academic and a professional practice resource., This book provides a thorough general overview of the visual merchandising industry, highlighting industry terminology and explanations of visual merchandising job duties.
Table of Content
Preface Part I: Getting Started-Visual Merchandising and Display Basics 1. Why Do We Display? 2. Color and Texture 3. Line and Composition 4. Light and Lighting 5. Types of Display and Display Settings Part II: Where to Display 6. The Exterior of the Store 7. Display Window Construction 8. Store Interiors Part III: What to Use for Successful Displays 9. Mannequin and Alternatives to the Mannequin 10. Dressing the Three-Dimensional Form 11. Fixtures 12. Visual Merchandising and Dressing Fixtures 13. Modular Fixtures and Systems in Store Planning 14. Furniture as Props Part IV: Visual Merchandising and Display Techniques 15. Attention-Getting Devices 16. Familiar Symbols 17. Masking and Proscenia 18. Sale Ideas 19. Fashion Accessories 20. Home Fashions, Hard Goods, and Food Displays 21. Graphics and Signage Part V:Visual Merchandising and Planning 22. Visual Merchandise Planning 23. Setting Up a Display Shop 24. Store Planning and Design 25. Visual Merchandising and the Changing Face of Retail Part VI: Related Areas of Visual Merchandising and Display 26. Point-of-Purchase Display 27. Exhibit and Trade Show Design-Industrial Display 28. Fashion Shows 29. Trade Organizations and Sources 30. Career Opportunities in Visual Merchandising Glossary Retailers Index Subject Index
Copyright Date
2018
Target Audience
College Audience
Topic
Industries / Retailing, Fashion & Accessories, Industries / Fashion & Textile Industry
Dewey Decimal
659.157
Dewey Edition
23
Illustrated
Yes
Genre
Design, Business & Economics
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物品所在地：
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